Managing your post-pandemic business recovery process
Recovering from a global pandemic is not easy but in an online world, it is easier to manage growth, reopen your business and test new strategies that might even accelerate your development. The key is to promote well and focus on simple but powerful marketing techniques. Writing for Forbes, Jessica Wong explained that “many business owners and marketers are finding themselves in a similar situation today. The pandemic has caused many challenges, put previous marketing ideas on hold and even changed the ways we operate. As we look to get our businesses back in gear, your target market needs to know you’re still there. Marketing is vital for getting the word out about your business and what you have to offer. It wasn’t an option prior to Covid-19, and it certainly isn’t now. With consumers taking to the internet to find what they need, the right digital marketing campaign can help you to reach your audience and draw people in. Most importantly, you can keep your customers informed about your latest status. During the reopening stage, getting your website near the top of the search results page becomes even more essential. There are several ways to boost your search engine optimization (SEO) and make yourself more visible, including incorporating backlinks.
Just optimizing any old links won’t do. Links that bring visitors to your site need to be credible and trustworthy. Questionable links can actually hurt your rankings, so quality is key. Of course, the first step should be fixing broken links on your website. Not only it will improve your SEO, but it will also optimize your user experience. Public relations is another way to gain links, either from press sites or by getting mentioned in news articles. Offer yourself as a source for a daily newsletter, or create a press release to distribute. Getting links to your site is an important part of boosting your SEO and making your site more visible. With quality links, your website will rank higher, and you’re more likely to start getting more visitors. Many customers are looking for businesses near their current location. In addition to being optimized for search engines, you should be optimized for local searches. This will help more people searching locally to be able to find you when they need what you have to offer. Prioritize your Google listing because it’s often the first thing online users will see about your business.
The key right now is to keep the information in your listing up to date, particularly as your operating hours or services available change with the stages of reopening your business. The key to content marketing is creating high-quality content that’s relevant to your visitors (and your business) and that offers something useful. Incorporate keywords as well to help make your content more visible. Brand yourself as an expert source of information; this will help to attract “self-qualified” customers who are looking for services or products you offer. During the reopening phase, consider a 15- to 30-second “restart” video to help keep your customers informed and feeling confident with your business and procedures. Don’t forget to leverage user-generated content (UGC) to engage consumers. It’s one of the most effective ways to generate more content with minimum resources.
Email marketing is affordable and effective, and personalized emails can be particularly beneficial. Especially during this time, your business can stay connected with your loyal customers and continue to reach prospective clients. Sending out emails to your customers is a good way to announce your reopening and inform them of your operating hours, days, limitations and more. Keep in mind, though, that your customers receive countless emails throughout the day, so you need to create attention-grabbing emails that stand out among other “we are open” messages.” Another great way to announce news to your customers is through notifications. You can even spark reliability in your business by announcing new development. For example, if your business does not have a mobile app – the fastest growing segment of the online retail industry is mCommerce – you need to launch one. At GO'Mobishop, a mobile shopping marketplace allowing brands and companies to establish a secure online presence and launch their mobile app in a matter of hours without any major investments or hiring requirements, we are primarily focused on supporting merchants of all sizes, helping them promote their creations online, grow their sales via mobile retail, and lower their long-term marketing and distribution costs. Furthermore, we are passionate about helping our clients integrate top-tier payment options, personalize their offering, and build a great relationship with their customers. At our store, merchants are able to sell their merchandise in a safe and reliable shopping ecosystem allowing users to do online shopping at various Pakistani brands and purchase domestic apparel from Pakistan internationally. If you need a native mobile app with next-gen features, we will help you launch it today. Follow us for more news and let us help you become a leader in the future of retail (or just visit our website and discover new favorite brands: gomobishop.com