Managing Transformation With BTM2
Rob Llewellyn
I help managers, leaders & consultants have more impact on business transformation.
It's common for high-value projects and programmes to be underpinned by business frameworks. For decades, the most sought-after experts who can use these frameworks in the real-world have been paid serious sums to help organisations optimise their odds of success.
The business transformation domain is somewhat less mature, and often isn't afforded the same degree of rigour that projects and programmes have come to enjoy. This explains why fragmented transformation efforts across organisations are not uncommon, and key components of transformation and teams are not working together as they could.
The Business Transformation Management Methodology (BTM2) is a four-phase holistic and integrated business transformation management methodology. It addresses the transformation journey from strategy through to business benefit realisation and everything in between.
Transformation Lifecycle
We know that all projects have a start and end, and that their milestones can be plotted on a straight line. But transformation is an ongoing journey consisting of these four phases.
Nine Management Disciplines
BTM2 consists of nine management disciplines, illustrated below, which need to be integrated for an organisation to experience a more enjoyable and successful transformation journey. So, let's pay a brief visit to each of them.
Meta Management
Learn more about Meta Management
Strategy Management
Learn more about Strategy Management
Value Management
Learn more about Value Management
Risk Management?
Learn more about Risk Management
Business Process Management
Learn more about Business Process Management
IT Transformation Management
Learn more about IT Transformation Management
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Organisational Change Management
Learn more about Organisational Change Management
Competence and Training Management
Learn more about Competence and Training Management
Programme and Project Management
Learn more about Programme Management
One Level Down
The best frameworks have depth and BTM2 is no exception. One level down from the management disciplines described above you will find the following components, each of which is accompanied by its own set of processes.
Coming To Terms With Capabilities
The right capabilities are a pre-requisite for all business success, and transformation is no different. Without appropriate transformation management capabilities, orchestrating successful transformation will inevitably be fraught with difficulties.
It's not uncommon for established organisations to be operationally brilliant, but less so in transformation. Let's face it, their operational managers and leaders often have decades of operational experience. But with the "transformation" word only making it into the vocabulary of many organisations in the last decade, their managers and leaders tend to be far less experienced in this space. Keep in mind that the capabilities required to manage and lead transformation are very different to those required to manage and lead operations.
The best managers and leaders have been building upon their previous experience with new transformation knowledge. All it takes is a willingness to acknowledge the areas in which they lack knowledge, and then proactively develop their expertise in that space using frameworks like BTM2.
Health Check
It's prudent for transformation leaders to assess the health of their transformation and a transformation health check can quickly reveal any serious gaps in capability that need to be filled. Sooner or later, leaders who embark on transformation without adequate capabilities on board will begin to hear the inevitable noise that comes from a poorly orchestrated transformation.
Strategic intent must be accompanied by adequate business transformation management capabilities. With the best will in the world, expecting a first league win, with an enthusiastic fourth division team is never going to produce the results you'd like.?
An impartial assessment of your transformation will quickly reveal the current state of your capabilities and help you close the gaps which are causing the trouble.
More Than Methodology
In the wrong hands, no template or framework will result in successful business outcomes, and this also applies to BTM2. It cannot replace the need for cognitive, emotional, political, or moral intelligence. But like any tool, it can help experienced managers, leaders, and consultants complement their existing capabilities and perform better during business transformation.
Business Transformation | Innovation Management | Design Thinking | Lean Startup | Agile
2 个月Any future plans to create a digital platform to help manage the journey? That would be very useful.
Emergent Technology CTO | Global Strategy Advisor - Blockchain AI 5G IoT FinTech | Social Impact | Keynote Speaker and Author
2 年Continue to optimize post transformation - spot on Rob and excellent underpinning diagram as well
?? Helping Leaders & Organizations Build Winning Service Cultures | CEO at Uplifting Service | Keynote Speaker | NYT Bestselling Author | World’s #1 Customer Experience Guru 2018-2024
2 年Thank you for sharing the valuable insights, Rob Llewellyn. I appreciate you and all that you do!
Cloud Transformation & Transition | Cloud DevOps | DataOps | Data Governance
2 年I couldn’t agree more to this. A transformation framework should have been already composed, taking into account the proper planning with Risk management, and proper marketing also so that the employees are not taking the transformation in a blatant way, instead more likely accepting it and not resisting to the transformation change. Again communication is the key along with well-constructed planning and discovery of Risks. I can only relate to this. Proper and thoughtfully risk management is needed before any transformation is initiated, not just technical but also human related(Trainings, education, transparency and acceptance.)
WSJ Best Selling author & founder of QCard, a SaaS platform designed to empower professionals to showcase their expertise, grow their reach, and lead their markets.
2 年“Without appropriate transformation management capabilities, orchestrating successful transformation will inevitably be fraught with difficulties.” - agreed! Transformation is profound change and it requires a different strategy from leading operations. If companies want to succeed, they should not be afraid to take risks and to do things differently.