Managing the “Spot the Scam: Stop the Fraud” Social Media Challenge for BATT

Imagine being so convinced you’re in a romance with Brad Pitt that you willingly send him your life savings; unfortunately, that’s the reality of online scams today. Online scams are becoming increasingly sophisticated, and education and awareness are critical in protecting consumers. Our client, the Bankers Association of Trinidad & Tobago (BATT) took a proactive approach by launching the “Spot the Scam: Stop the Fraud” challenge in November 2024, a social media campaign designed to empower the public to recognize and report online fraud.??

Here’s how AC Marketing Caribbean successfully managed the campaign, ensuring widespread participation, audience education, and measurable results.?

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Strategy & Execution?

1. Engaging Content to Drive Awareness?

To capture public interest and educate users about different types of fraud, AC Marketing Caribbean developed a structured content strategy that included:?

• Educational Graphics & Videos – Visually appealing posts that broke down common scams such as phishing emails, fake shopping sites, and lottery fraud.?

• Interactive Challenge Posts – Participants were encouraged to identify red flags in example scam posts shared on BATT’s Facebook and LinkedIn pages.?

• Real-Life Scenarios – Using relatable examples helped make the information more digestible and actionable for the public.?

Each post was optimized to be clear, shareable, and visually engaging, ensuring maximum reach and engagement.?

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2. Audience Engagement & Participation?

To make the challenge fun and interactive, AC Marketing Caribbean implemented a gamified approach, where users followed these steps:?

• Identify the Scam – Participants reviewed scam-related posts and commented on red flags they spotted.?

• Spread Awareness – Users were required to share the post, tag three friends, and use the campaign hashtags #SpotTheScamTT #FraudFreeTT #StayAlert to increase visibility.?

• Win Exciting Prizes – To encourage participation, BATT offered rewards such as Christmas hampers, ham and turkey for the holiday season, digital devices and a luxury one-night stay at the Hyatt Regency Hotel.?

The campaign created a ripple effect, with participants sharing posts, increasing awareness, and driving conversations around fraud prevention.?

3. Targeted Ads?

For the Spot the Scam: Stop the Fraud challenge, targeted ads played a crucial role in reaching the right audience and maximizing engagement. By leveraging demographic and behavioural data, AC Marketing Caribbean ensured that BATT’s campaign ads were seen by individuals most likely to benefit from fraud awareness education - such as frequent online shoppers, social media users, and professionals who rely on digital transactions. These ads were strategically placed on Facebook and LinkedIn, using interest-based targeting to reach those interested in finance, cybersecurity, and consumer protection.??

Additionally, geo-targeting helped focus efforts on Trinidad & Tobago, ensuring that the message resonated with the local audience. Retargeting was also used to re-engage individuals who had interacted with the campaign but hadn’t yet participated, keeping fraud prevention top of mind. By utilizing targeted ads effectively, the campaign achieved greater reach, higher participation, and a stronger impact in educating the public on spotting and preventing online scams.?

4. Ensuring Fair & Secure Winner Selection?

Given the sensitivity of fraud prevention, it was crucial to have a transparent and verifiable selection process for winners. AC Marketing Caribbean:?

• Verified that participants followed all challenge rules.?

• Cross-checked engagement and participation metrics.?

• Conducted a secure verification process before finalizing winners.?

On December 5, 2024, BATT announced the winners on their Social Media pages and a prize-giving ceremony ensued.?

The Impact of the Campaign?

The “Spot the Scam: Stop the Fraud” challenge successfully:?

• Increased public awareness about digital fraud.?

• Boosted engagement on BATT’s social media platforms.?

• Equipped participants with practical scam-spotting skills that they could use in everyday life.?

Through a data-driven approach, AC Marketing Caribbean ensured the campaign reached the right audience, sparked meaningful discussions, and contributed to a safer digital environment for consumers in Trinidad & Tobago.?

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Conclusion?

The success of this campaign highlights how strategic social media marketing can drive awareness and behavioural change. By combining education, interactivity, and incentives, AC Marketing Caribbean helped BATT make fraud awareness both engaging and impactful.?

As cyber threats continue to evolve, initiatives like these demonstrate the power of digital-first education in safeguarding individuals and businesses from online scams.??

Would your organization like to create a high-impact awareness campaign? Let’s talk!?

Why Choose AC Marketing Caribbean???

AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing:???

- Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer.???

- Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey.???

- You need eye-catching and engaging content that converts clicks into cash.???

If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.????