Managing Relationships on the Go: 4 Reasons to Adopt a Mobile CRM App

After years of experts saying it was coming, mobile usage has eclipsed the usage of the desktop. Mobile usage, including tablets, has exceeded 56 per cent, according to StatCounter’s GlobalStats report, while 43 per cent of users prefer desktop. 11. 65% of companies with mobile CRM achieve their sales quotas.

What does this mean for startup founders and entrepreneurs? It means your software solution and sites have to be compatible and adaptable to mobile applications. Thus, it’s the right time to update your CRM to include a mobile strategy as well. With your sales reps always on their phones, it makes sense to give them the tools they need right where they are. Using a CRM compatible with your smart mobile devices; whether it’s a web browser with cloud CRM or a mobile CRM app, they can access important customer data when they meet with customers and prospects out in the field.

According to research, users of mobile business applications experienced a 74% increase in customer satisfaction, an 87% improvement in sales, and a 73% improvement in business process efficiency. A mobile CRM strategy has helped our sales teams to move deals faster and more efficiently.

Closing deals with agility and grace.

Today in the competitive business world, customers don’t just want to know you’re there for them, but that you can also respond faster to their needs. A mobile CRM provides all of the required data sales teams need at their fingertips in real-time.

While quick, and easy access to customer data is the most important aspect, there are many good reasons to upgrade to a mobile CRM app in the present business world. Here are four benefits of doing so that will make you happy you did.

#1? Syncing saves time and boosts revenue

According to the research done by InsideSales.com labs, it showed that 47.2 percent of salespeople are inside sales, selling remotely most of the time. However, even outside sales reps sell remotely at least 45.4 percent of the time.

If the above figures show your sales approach, a mobile CRM app can help you keep everyone on the same page, saving time and money in the long run. It gives the entire team, like customer service, marketing, sales - a 360-degree view of customer data at all times. Access to the data in real-time, all in one place and on the go, enables better, quicker responses to your prospect and customer needs.

When SalesBabu's mobile CRM, your sales reps will be able to see opportunities in real-time. For this niche B2B company, a manufacturer of electronic and fibre-optic interconnection systems, mobile access to this kind of information proved invaluable. The improved teamwork created by salesBabu's mobile CRM increased revenue by 5 percent in the first year.

#2 Mobile keeps you up to date always -- in a good way

A mobile CRM helps you to ensure that sales opportunities don’t slip through the cracks or out of the sales process completely. Finally, people buy when they’re ready. However, with the help of a mobile CRM app, your team is able to respond faster to questions as they come up and close that deal the moment the customer makes a final purchase decision.

Usage of a mobile CRM has been an easy way to put our own product into practice. Our sales reps have access to all of the people in their pipeline with the tap of a finger, whether they’re at their desks or in a sales meeting or on the move. With the entire sales team able to quickly retrieve tasks, notes and upcoming tasks on their calendar, we’re hyperfocused on the customer experience, delivering timely communications and fostering better relationships.

#3 Increased engagement helps convince naysayers

Busy sales reps aren’t always the most open to implementing change. With a new system, getting these teams on board is usually quite challenging.

However, by giving these sales reps access to the CRM app on their smartphones, you enable them to stay connected and engaged throughout the entire customer life cycle; whether they’re out on the road or working after hours.

The key factor to encourage the adoption of any new initiative is to demonstrate the true value for the user. This holds true for your sales team, too. Once it is proved that a mobile CRM app could boost sales, we soon had a crowd of devoted users.

#4 Mobile CRMs improve data quality

The integrity of data is paramount to building better relationships with your customers. However, data is only useful when it’s accurate.

Avoid collecting inadequate data or missing out on opportunities for sales, upsells and re-engagements. With a mobile CRM, you can standardize customer and prospect data within a uniform system that’s accessible at any moment, from any location. In fact, according to a survey conducted by Software Advice (a Gartner company), 82 percent of sales reps using a mobile CRM believe it improves data quality.

Your competition for new business isn’t likely to fade in 2021. Fortunately, empowering your sales team members with a mobile CRM will give them everything they need to keep your business growing and thriving, no matter where they are.