Managing on Purpose: LEA Community Newsletter
News: February 2025

Managing on Purpose: LEA Community Newsletter


Embracing Purposeful Management: A Deep Dive into Hoshin Kanri and "Managing on Purpose"

In today’s fast-paced, ever-changing business landscape, aligning every team member with a unified vision is no longer a luxury – it’s a necessity. For leaders striving to drive sustainable growth and continuous improvement, the lean management approach offers a proven methodology?for success. One such powerful methodology is?Hoshin Kanri.

Hoshin Kanri core component of a Lean Management System that seamlessly integrates with daily management and the A3 problem-solving process. At the UK Lean Summit in April,?Managing on Purpose?author Mark Reich, will detail this approach, offering an indispensable guide for leaders determined to steer their organisations toward excellence.


What is Hoshin Kanri?

Hoshin Kanri, often referred to as?strategy deployment, ties together an organisation’s?broad purpose, strategic direction, and daily execution. It serves as a?dynamic navigational tool, ensuring that teams remain focused and aligned toward a shared destination, whether a company has?10 or 100,000 employees.

Unlike static strategic plans,?Hoshin Kanri is a living, breathing process, built on the?Plan-Do-Check-Act (PDCA) cycle. It enables organisations to:

  • Long-cycle PDCA: Maintain strategic alignment over months and years.
  • Short-cycle PDCA: Apply daily management practices that allow teams to refine processes in real time.

This?dual-cycle approach?ensures that while daily operations remain flexible and responsive to change, the?overarching strategy stays on track.


The Story Behind Managing on Purpose

More than just a book,?Managing on Purpose?is a?practical workbook?designed to?transform the way organisations think about strategy and execution. Building upon decades of?Lean Enterprise wisdom, it draws insights from foundational texts such as?Learning to See?and?Managing to Learn.

With?23 years at Toyota?and extensive experience coaching leaders across industries,?Mark Reich?brings a unique perspective to?Hoshin Kanri, making it accessible and applicable to any organisation. The book features the?fictional case study of TrueMowers, demonstrating how organisations facing competitive pressures and internal challenges can use?Hoshin Kanri to drive meaningful change.


The Benefits of Hoshin Kanri

Implementing?Hoshin Kanri?can have a?transformative impact?on an organisation, as highlighted in?Managing on Purpose:

  1. Unified Vision and Purpose
  2. Enhanced Communication and Collaboration
  3. Rigorous Execution with Flexibility
  4. Operational Excellence
  5. Cultural Transformation

At?Toyota,?Hoshin Kanri has been refined over decades, serving as a blueprint for?long-term strategic success. You can read the full blog here to learn more.


How to Learn More about Hoshin Kanri

Mark Reich will be facilitating a?Capability Development Workshop?on?Monday, April 7th, followed by a?keynote on Hoshin Kanri?at the?UK Lean Summit 2025?on?Tuesday, April 8th - Wednesday, April 9th. Learn more about Mark's Workshop and Keynote on our events page here.

FREE Book Giveaway!?Every?UK Lean Summit 2025 attendee?will receive a?FREE copy of?Managing on Purpose. If you don’t want to wait,?pre-orders are now available?in our online shop here.


As always, thank you for taking the time to read our Newsletter,

The Lean Enterprise Academy Team


Get in touch by either emailing [email protected] or completing our online enquiry form.


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