Managing Lead Generation

The Current Picture of Lead Generation and Management in Your Business

Here is the deal:

In order to start generating more leads with less time and financial investment, you first must spend time setting up systems and making some changes. Your goal is to establish a solid lead tracking and lead management system and make small tweaks to your existing Lead Generation Strategies.

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I can look at many different Lead Generation Strategies, but I focus initially on:

The current status of Lead Generation in your company

The purpose of lead tracking and management systems

Types of lead tracking and lead management systems

How to set up a lead tracking and or management system

Qualified Lead Generation

How to get more results from your existing strategies

Do you know where your current leads are coming from, or how many you get on a daily, weekly, or by-campaign basis?

If I asked you to tell me right now what your top Lead Generation Strategies are, what would you say?

A big part of this is gaining a solid understanding of where your business stands right now in terms of Lead Generation. Otherwise, how are you going to know when your Lead Generation Strategies are working? Or which strategies are working?

With Coaching, I show how to set up a Lead Tracking and Lead Management System that works with your business. But first, write down what you think your top three Lead Generation Strategies are right now.

The purpose of testing and measuring using a lead tracking system is to figure out which strategies work, and which do not, as well as which strategies work best, and which generate mediocre results. This not only will save you money but is incredibly useful information to have when developing Marketing budgets and, of course, trying to drive sales.

Remember that when more leads start flowing through your door, you will need to have the resources and systems in place to give a high level of customer service and to convert them into loyal customers. You have put effort into generating these qualified leads, but if you do not have the resources in place to give them the attention required, you will lose them.

PS: Once established, your lead tracking and lead management system should require minimal time investment ... if you keep it up to date.

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Do you have a good handle on this? How are your strategies doing?