MANAGING INVESTOR CANDIDATES – PART 3
Karl Dakin
Capital Coach | Stakeholder Investor Campaigns | Design, Stage, and Manage or Support | Reduce Time, Money, and Risk of Raising Funding | Increase Probability of Success! | Opportunity Management
FUNDRAISER FOR CANCER LEAGUE OF COLORADO
I am raising funding for the Cancer League of Colorado. Information on this charity fundraising campaign is presented in the Instant Funding editions on August 30th and 31st and September 1st and 2nd.
On September 20th or 21st, I will rappel 200 feet from the bridge at McGregor Square in Denver, Colorado, to call attention to the great work of the Cancer League of Colorado and my fundraising campaign.
Fifteen days and counting till September 20th. My goal is $6,000. With my donation and others, I am currently at $1,150 two days into my fundraising campaign.
You may donate directly to my Over the Edge campaign through the Cancer League of Colorado at https://www.denverovertheedge.com/teams/dakin-capital/
You may also donate through the GoFundMe platform at https://gofund.me/028df78d.
Everyone who donates a minimum of $50 will receive a subscription to Dakin’s Edge: Charity Fundraising Kit. This online set of tools provides information, plans, and promotional materials to help an individual conduct a fundraising campaign to support their favorite charity.
QUICK CALENDAR
MONDAY, September 9, Don Cohen show, 9 am, MDT, LinkedIn Live
TUESDAY, September 10, Successful Funding, 8 am, MDT, LinkedIn Live
THURSDAY, September 12, Community Revitalization, 8 am, MDT, LinkedIn Live
SUNDAY, September 15, Do We Really Know with Omar M, 10 am, MDT
FUNDING HAPPENINGS?
Funding may be compared with a tennis match
All funding is an activity that requires at least two players: the person seeking funding and the person who may provide the funding. Like a tennis match, communications are volleyed back and forth until one play is missed and the play ends. Unlike a tennis match, there may be delays between a volley and a return. This time is often a dead time where nothing happens, and the calendar moves on. The time in between may be used productively to pursue other investor candidates or work to improve the quality of the offer.
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FUNDING POINT – MANAGING INVESTOR CANDIDATES – PART 3
?Within my Motivated Money Method for raising funding, I focus fundraising campaigns on those investor candidates that are most ‘motivated’ to invest. I have learned that targeted campaigns may be completed in less time with less money and a higher probability of success. With the identification of top investor candidates, I then craft the offer(s) to match these investor candidates and plan the campaign to place that offer in places where the top investor candidates may see it. Everything follows the identification of the top investor candidates.
I am developing templates using Monday Work Management for diverse types of funding campaigns where I implement my Motivated Money Method.
?As a primary Sub-Task, I determine the barriers to investing for anyone. This is a listing of anything that would cause an investor candidate to never consider investing.
?Yesterday, the focus was on motivations, no matter how small or how trivial. This group, no matter how large, is exceedingly small when compared to the group that will reject the investment offer and never invest. Getting these people off the radar or in the rearview mirror will bring great clarity to the strategy for raising funding.
?Reasons not to invest include:
·??????? Don’t know of the offering (the investment opportunity is invisible to them)
·??????? Don’t know who is asking for funding or anyone who knows who is asking for money (no possible introduction)
·??????? Have no money or other resources to invest
·??????? The investment offer does not fit their investment criteria
o?? Wrong dollar amount
o?? Wrong term of investment
o?? Wrong level of risk
o?? Wrong rate of return
·??????? Do know who is asking for funding and they have been banned by the investor candidate
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Admittedly, some of these reasons for not investing may be fixed. A small business may publicize the offering (if regulatorily permitted to do so), engage in a relationship-building campaign to meet more people who might include the investor candidate, or change the offering terms.
?It may be possible within the limits of the small business to craft an offer or offers that fall within the criteria of the investor candidate. However, this should be done before finalizing the offer, not after being rejected and trying to salvage an investor candidate.
?In any given fundraising campaign, the small business seeking to raise money has a limit on how much time and money they can spend. Unless engaging in a Ponzi scheme where every investment is used, in part, to raise new money, every fundraising campaign will have an end. It is necessary for the small business to complete its fundraising campaign before the resources dedicated to the campaign are exhausted.
?The Motivated Money Method to raise funding fully adopts the ‘low hanging fruit’ strategy of pitching those investor candidates that can be talked into investing with the least amount of resources. It is a reality-based approach that skips over all of the ‘what ifs’ and ‘it would be nice’ scenarios that are not within the control of the small business and get down to their sphere of influence, capabilities, and possibilities. Yes, if investor candidate A knew of the opportunity, then they would have invested, or if the offer were a share of revenues instead of profit sharing, then they would have invested. This doesn’t matter if the small business runs out of money and/or time before making the investor candidate or framing the offering to match the investor candidate.
?As described in some detail on my Successful Funding show through guests of Ron Yeager, Eric Hanson and others, there are so many reasons for an investor candidate to reject an offer on the merits or for other reasons. Acknowledge these limits. Move on. Find the investor candidate who needs the small business to succeed or to generate a sufficient level of benefits to invest. Ignore all others.
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SUCCESSFUL FUNDING
LAST TUESDAY, Steve Shaff with RCI Community Funds was my guest on the Successful Funding show. We discussed how to frame an investment opportunity for a variety of different funding sources when raising funding for communities.
You may see a recording of the show at:
NEXT TUESDAY, Kon Apostolopoulos with Fresh Biz Solutions. Kon is an expert in leadership?and has a newly published book on the topic. We will talk about leadership in raising funding.
领英推荐
You may register to attend the show at:
We have been experiencing some issues with people getting into the audience during the show.
Here is the current workaround:
·?????? Go to my profile - https://www.dhirubhai.net/in/karldakin/
·?????? Scroll down to Activities
·?????? Click on Events
·?????? Find the Event for the current Show
·?????? Click on that Event
Alternatively, you may watch the Show on YouTube at:
You may view recordings of all past Successful Funding shows at my LinkedIn profile under Events:
RCI COMMUNITY FUNDS
As a member of this new company, I am working with a team of professionals to craft a new funding mechanism for revitalizing underserved communities.
YESTERDAY, @RCI Community Funds presented the Community Revitalization show. Our featured guest was Andrea Miller. Andrea Miller is the Founding Board Member of the Center for Common Ground, Executive Director of People Demanding Action, and Founding President of the National Women’s Political Caucus of Virginia. Andrea is an IT and Political Director and a digital and elections strategist.
You may see a recording of this show at:
DON COHEN SHOW
NEXT MONEY, September 9, I will be a guest again on Don Cohen’s show on LinkedIn Live. The topic of our conversation will be ‘business strategy.’ We will discuss where strategy fits into the evolution of a business to mark the path (runway lights) toward the goals of the business.
You may register to attend the program at:
We have been experiencing some issues with people getting into the audience during the show.
Here is the current workaround:
·?????? Go to Don’s LinkedIn profile - https://www.dhirubhai.net/in/doncohen/
·?????? Scroll down to Activities
·?????? Click on Events
·?????? Find the Event for the current Show
·?????? Click on that Event
LAST WEDNESDAY, I was a guest on Don Cohen’s show with co-guest Dave Snell. We talked ?about ‘motivation’ – one of my favorite topics. The conversation covered how motivation moves us forward, both personally and as a group, and how motivation guides our choices in decision making.
You may see a recording of this show at:
Don is my mentor and guru on using LinkedIn as a social media platform to build my brand and build my community of individuals and organizations who work like me to help small businesses and communities raise funding.
SUBSCRIBE
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Karl Dakin, the Capital Coach
Dakin Capital LLC
Managing Principal At NuFutures Strategic Partners Ltd. Experienced Development/Management Consultant/Project Manager.
6 个月Great info.
Capital Coach | Stakeholder Investor Campaigns | Design, Stage, and Manage or Support | Reduce Time, Money, and Risk of Raising Funding | Increase Probability of Success! | Opportunity Management
6 个月Who will never invest in your funding campaign?