TikTok is copying Instagram? ??

TikTok is copying Instagram? ??

Fellow marketers, we understand that keeping up with the latest social media news is exhausting... ??

That's why we created?Reel Insights!

A quick and easy-to-read monthly newsletter. Packed with the latest social media and marketing news/updates. ??

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What to expect from this month's newsletter:

  • Elon Musk is taking over...
  • Instagram (actually) add some helpful features.
  • TikTok has seized a missed opportunity!

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He's taken over!

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After a lot of back and forth, Elon Musk finally closed his Twitter deal , announcing the takeover through his own Twitter account, Tweeting 'The bird is freed'. ??

It's already been reported that many top executives have been fired and have begun plans to revamp Twitter's verification process.

Musk has since taken to Twitter to announce that verification will be included in the Twitter Blue subscription, costing $8 dollars a month. You will also get:

  • Priority in replies, mentions and search
  • Ability to post long video and audio
  • Half as many ads

Only a few days in and Elon is already making a bang, what do you think of these new changes? ??

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Instagram updates making marketers go mad...

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Ok, let's cut Instagram some slack, as this new update could make social media users' lives so much more efficient! ??

Instagram has added the ability to schedule posts within the Instagram app. This not only will be useful for social media managers but influencers and small businesses too!

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As shared by Alessandro Paluzzi, they are also working on a Creator Portfolio . Users will soon be able to create an online portfolio, perfect for sharing their story and best content while aiming to boost creator-to-brand partnerships within the app. ??

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Has TikTok seized a missed opportunity?

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With all social media platforms including Instagram following TikTok's lead with portrait video content, something peculiar seems to have happened… TikTok's added its own photo Mode ! ??

TikTok has added the ability to post high-quality photos in a carousel format and the option to add music. They have also allowed longer captions and updated their editing tools making video editing on the app so much smoother and more efficient. ??

With Instagram obsessing over video content could TikTok be stealing their thunder with photos carousels?

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More video content on Pinterest!

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With Pinterest on a mission to incorporate video content into the platform, they have teamed up with The Louvre to create an engaging tour-style video series . ??

Pinterest has been planning an expansion, making the platform an area for entertainment as well as shopping and discovery. Pinterest has many plans to 'accelerate live streaming' on the platform and introduce 'core categories' e.g. cooking and travel.

With video content becoming a massive part of the way we consume content, we're not surprised Pinterest is moving in this direction... ??

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2023 Social Media predictions!

Social Media Today has released its 2023 predictions for each of our favourite social media apps. Take a read...


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Need to know how to build an effective content marketing funnel?

This blog by Semrush will give you the low down on all things content marketing and how you can convert your customers!


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Instagram's How-To Guides!

Instagram has recently realsed this 23-page How-To Guide , sharing tips and strategies for using the platform. Take a look...

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