Managing Digital Color
John R Kowalski
Head of Marketing @ BYK-Gardner Instruments → Brand Strategy, Multi-Channel Campaigns, Go-To-Market Plans → 25+ Years → Led Global Marketing Transformations for Startups, Mid-Sized Businesses, and Fortune 500 Companies
In any industry, what are the top three concerns in digital color management?
QA/QC
Quality assurance and quality control are top priorities on any production line. Whether you're developing a new color scheme for a new fashion line or adapting a standard color for the top selling car manufacturer, accuracy is key to success. With the NODE+chroma system, you can quickly reference and verify the specific color for any paint, coating, plastic, or other color-related application.
Mobility
Most digital color libraries are created, managed, and referenced still at the desktop. What if you could put that software application in your pocket and work with it from a picnic table on a sunny afternoon? About the size of a roll of quarters, the compact technology of the NODE+chroma system allows for easier collection and identification of virtually any color inspiration from anywhere.
Scalability
How long does it normally take to accurately match that blueish hue you created for the next product launch? The unique API in the NODE+chroma system matches any hue to any customized color library.
Partnering with customers to address specific needs, the NODE+chroma system can adapt and evolve to virtually manage any digital color library from anywhere. How could it change the way you do business?
https://variableinc.com