Malmaison appoints Craig Robson as Food & Beverage Director, reinforcing dedication to culinary innovation and nurturing homegrown talent.

Malmaison is thrilled to announce Craig Robson's appointment to the role of Food & Beverage Director. The strategic creation of this new role reinforces our commitment to delivering exceptional culinary experiences and nurturing homegrown talent.

With a career dedicated to curating Malmaison’s bar strategy whilst doing his day job as General Manager and delivering exceptional customer experiences, Craig has also played an active role in driving wider food and drink strategies across Malmaison and our sister brand, Hotel du Vin, collaborating with the executive team to ensure the continuous evolution of the F&B offering including the development of Malmaison’s newest sub-brand, Sora.

Scott Harper, Chief Operating Officer, Malmaison & Hotel du Vin said: “We’re thrilled to appoint Craig as Food & Beverage Director. The introduction of this role reemphasises the importance of catering to Malmaison & Hotel du Vin which has always been the heart and soul of our lifestyle brands. Being able to appoint from within for this pivotal new role further validates our mission to prioritise homegrown talent. Craig Robson is the epitome of this ethos.”

Harper adds: “In his new role, Craig will continue to embrace collaboration between our dedicated teams, valued guests, loyal suppliers and supportive owners whilst fostering a spirit of creativity that will support the brands in understanding and meeting the evolving needs and expectations of our customers."

Craig Robson joined Malmaison in 2012 as the Food & Beverage Operations Manager at Malmaison Liverpool, quickly proving his passion for driving performance and upholding high standards.

Promoted to Deputy General Manager at Malmaison Newcastle after leading a successful project to enhance the guest experience as part of our prestigious Rising Stars program, Craig further demonstrated his leadership skills by overseeing a comprehensive hotel refurbishment. His ability to collaborate effectively with others led to remarkable transformations for the hotel in question.

Craig is an experienced General Manager and has played a pivotal role in the ongoing success of his hotels and the wider brand portfolios by prioritising a strong commercial focus within his teams.

Recognising a recent milestone, Craig served as the Opening General Manager at Malmaison York in 2021, overseeing its successful development along with the launch of Malmaison’s first Sora; Pan-Asian fusion tapas and cocktails rooftop bar and terrace.

Craig was awarded ‘General Manager of the Year' twice at the Corkers Awards and once for Malmaison at the Frasers Hospitality Awards, further recognising his contribution to the industry.

We congratulate Craig on this milestone in his journey with us. His passion for driving performance, upholding high standards and maintaining a strong commercial focus within his teams have been invaluable to the ongoing success of our hotels and wider brand portfolio.