Mall of Tanta – Use Case

MagiXPortal Empowering the Digital Transformation of Retail?

The Mall of Tanta a Smart Mall for an entertaining, convenient shopping experience

The Client

The Mall of Tanta is Tanta’s first and largest mall in the Delta area of Egypt. The mall brings together bringing together 140 shops, a cinema, restaurants, banks, and a hypermarket. The mall offers its services to thousands of shoppers and clients on daily basis.

Challenge

The Mall of Tanta wanted to provide a secure, convenient, and entertaining shopping experience for its shoppers. The mall is built over 4000 KM space. They wanted to encourage their visitors to try new services, visit new shops and engage more with the mall facilities.? In addition, the mall management needed to acquire more data about the visitors’ interests, buying behaviors and other data that would help them improve their services through data analysis, reports, and dashboards.

Solution

IPMagiX introduced its product MagiXPortal. The new applications provide unlimited opportunities for the mall’s management to engage with shoppers and offer more services to them.

To help the mall management interacts better with their clients, MagiXPortal a Customized Captive Portal, allows shoppers to log on to the mall Wi-Fi network that build over Cisco Meraki Wi-Fi, after providing their information and logging in with their email or social media. This allows the mall management to engage better with shoppers as MagiXPortal also has a SMS integration feature by Ezagel where the mall can send SMS to the shoppers OTP verification code. They will also be able to capture and analyze the behaviors of the shoppers through customizable reports and dashboards.

MagiXPortal offers an easy-to-use web-admin, a secure and comprehensive web-based portal so mall management can easily update the portal add customized content. In addition to building over 27 access points, the mall management is now able to use Microsoft Azure infrastructure to preserve legacy investment and increase ROI.

MagiXPortal is available for both Android and iOS and can be easily implemented to any mall infrastructure.

Contact us for more information or to schedule a demo at [email protected] or visit our website at www.ipmagix.com.