Malcolm Gladwell has a new take on the tipping point. Here's what he got right—and wrong
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Malcolm Gladwell on how to build influence to drive forward great ideas
In the mid-1990s, Hush Puppies were this brand of shoe that was on the brink of death. Sales had slowed to a trickle. The company was about to discontinue them when some fashion-forward kids in downtown New York started wearing them as a statement. You know, to be ironic. Fashion designers began featuring them, and celebrities like Princess Di started wearing them. By 1995, these shoes were a wardrobe staple.?
Today’s guest, Malcolm Gladwell, would say they hit a tipping point. This was a chief example in the book he released a quarter century ago, "The Tipping Point." His core idea was that small, seemingly inconsequential actions or trends can trigger massive, transformative change when they reach the right people who spread the idea to a broader audience.
A lot has changed in 25 years. For one, you probably don’t have a landline, and you definitely do have an email address. So how does that change HOW ideas themselves spread? It’s the question Malcolm has asked in his newest book: Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering. In it, Malcolm makes a bold admission: he didn’t get it all right the first time around.?
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Malcolm and I recorded this conversation for a LIVE BROADCAST earlier this fall. If you happen to be a LinkedIn Premium member, you can watch it. Just click on the link below. The broadcast adds a certain energy to the whole thing, and I bet you’ll hear that too. It was FUN.?
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1 个月To me the Tipping point means if you do not take care of issues as soon as you discover them it all but to easy to have an issue you cannot fix and see a disastor commence. Look at LA and how they focused on all the wrong things, what was "important" to them. When a small fire started is was already to late. Immigration of qualified people is good as well, not what happened over the last few years. Now what you are going to do. It is going to be crazy hard to fairly fix it. People going to get hurt. The wrong ones for sure.
Principal at Peel District School Board
1 个月Very informative
Motivator*Catalyst*Influencer*Entrepreneur
2 个月Insightful. I’ve read all of Malcolm’s books because I enjoy his curious mind! ??
Retired from McWane, Inc, Pipe Division at McWane, Inc.
2 个月Useful tips
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2 个月Shoes are essential wear, but are they being born again? The conversation is the thing, and Jessi I am glad you gave us this to think over today. Spiritual man has a sense of equilibrium to consider. Should it be a human right?