Making Your Website Case Studies Your Sales Team's Secret Weapon
Bill Colbert
Dad, Entrepreneur, Growth Marketer, Angel Investor, 6th Grade Girls Basketball Coach
I have a confession and wonder if I am not alone in this.
I don't want to sit on your live demo. It's not personal. It runs counter to virtually everything else.
Everything else in my life is delivered to me on my terms. Groceries. Amazon Prime. News. Movies. TV Shows. I consume real or digital things as they add value to my life. I consume them on my terms. Often simultaneously.
This consumption pattern makes singular focus on a live demo difficult. I want to learn differently. The approach of forcing the prospect into a live demo is inherently overly seller-focused.?
When I receive cold outreach asking for 30 mins of my time or more, I can't help but wonder why initial outreach is so devoid of value.?
I don't know you. I don't know your company. You're reaching out to me cold but have yet to indicate how you'll create value for me.?
When the compensation structure of your SDRs is tied to demos set and demos attended, you end up with a sales team that stops listening.
When on sales calls, I've gone so far as to ask, "Can you send me a video recording?" I've been met with something between resistance and outright ignorance of my request. This response on a sales call is a missed opportunity for too many sales teams, especially given what you can do with video.?
There's a better way to create value for a prospect early on in the sales process, and it starts with maximizing the value of the case study.?
LiveIntent has excellent case studies that give them the perfect opportunity to supercharge their outbound sales efforts.?
Marketing Strategist & Team Leader | Fueling Brand Expansion
12 个月Bill, thanks for sharing!
Consultant - Revolutionizing Hospitality Operations & Enhancing Guest Experience
1 年Bill, Hope you are doing well. Curious to know if Treetop Growth Strategy is trying to address issues revolving around - 1. Data discrepancy with Website Analytics 2. Tracking & Monitoring conversions from marketing campaigns 3. GDPR compliance 4. Cookie banner & No consent received 5. Additional features within 1 roof such as Heatmaps, Session Recordings, Polls, Surveys etc 6. Stressing with API to pull or push data from several platforms onto a Data Visualizer 7. Creating a new revenue stream If you notice any of the above, then i request you to offer us an opportunity to present Visitor Analytics ( All-In-One Website Intelligence Platform ). You can pick a date & time that works best for you by clicking on this link www.calendly.com/visitoranalytics--faizanwar & watch a short video here www.visitor-analytics.io/en/white-label/for-agencies
Digital Content Creator at Anita & Co.
1 年Thanks for sharing!
Co-Founder & CEO at Abridge | 10 Years of Custom B2B Lead Generation/Data Research Experience
1 年Great ??