Making your video strategy authentic and accessible in 2019

Recently, we’ve been working with Telford International Centre (TIC) creating a series of videos that will help them share how their approach to client relationships makes a difference.

By taking a personal approach and fully understanding the client’s aims, creating unique solutions to suit them, TIC generates phenomenal results. Our video series also spends time introducing and highlighting individual members of staff at TIC that each do incredible things every single day.

Because of this, we’ve been taking some time to really think about how brands can make their video strategy both authentic and accessible in 2019.

Today, so much of marketing has become automated, with algorithms and sales programmes taking proven methods and maximising them. But, what they didn’t account for was that it would force people to subconsciously search for that personality and human connection. The “by 2021 video will account for 82% of all internet traffic” stat is being used left, right and centre nowadays.

But how do you make sure that you get that personal, human connection through in your video content? This is a difficult task for anyone, no matter the budget, so we thought we’d give you a few tips.

Time

Put a good amount of time into the project, potentially even hire someone who can just focus on your video content. Giving it this amount of focus can really work wonders.

Make the most of your content 

If you get one video produced, nine times out of ten you can produce a series of mini promo videos just from the content in that one video alone. Take a video first approach and really squeeze all the content out from your assets.

Put yourself on camera 

It’s a no brainer that putting yourself or a member of the team on the camera will instantly make the video more personable. From the offset, the viewer knows that the content is coming from a person, they can put a face to the voice and feel more connected straight away.

Obviously, being on camera isn’t for everyone and can be very nerve-wracking beforehand. It will take time for people to get used to being on camera, let go of their inhibitions and be truly comfortable, but that’s okay. Remember that the best person to talk on camera, is the person who knows the subject matter inside out, if they’re confident about what they’re speaking about then they’ll automatically be that little bit more comfortable speaking on camera.

Perfection isn’t always a good thing

If authenticity is what you’re looking for then a few mistakes here and there from a personal face-to-face video isn’t going to do any harm, in fact, it’s probably going to help you out. You should be focussing on authenticity first, perfection second, always.

 Consistency 

Be consistent with the content that you put out, if it’s forever changing in style, format and so on then you’ll find that people will get confused and lose that connection that they made with your brand.

Your video content is your opportunity to build a connection and a trustworthy foundation between you, your brand and the consumer, so if you’re constantly making big changes to the content that you’re putting out, they’re going to subconsciously believe that your brand is a bit flaky and inconsistent.

Video marketing can be tricky, but the results have been proven time and time again that if it’s done right then it can mean big things for your brand. So, set aside some time and/or manpower to really knuckle down and face your video marketing head on. Alternatively, get in contact with us and we’ll work together with you to create bespoke video content sure to have a high impact on your lead generation.

Email [email protected] and we can send you on your way to video greatness!