Making Your Business Feel Like Home

Making Your Business Feel Like Home

“GOING BACKWARDS” IS EXACTLY HOW I FELT IN 2017

I was a couple of years into my coaching business and feeling discouraged and overwhelmed.

Constantly hustling for clients, then serving clients, then hustling all over again just to pay the bills... I knew I had to find a way to break out from this cycle.

I wanted to attract clients who would invest more with me, and more often. I also wanted to figure out how to better leverage my time, so that I could serve more people at once and take the cap off my income.

So, I did everything I thought I should to make these things happen. By 2017, I actually had 12 different product ideas and marketing projects running simultaneously!

But no matter how many hours in the day I worked, my income and impact stayed pretty much the same. I was being pulled in a million different directions and felt more and more stressed, frustrated and depleted.

I couldn’t see a way out. I even started questioning my reasons for starting my business in the first place.

THEN, OUT OF TOTAL DESPERATION, I SLAMMED MY FOOT ON THE BRAKE

I decided enough was enough.

I ground to a halt all of the shiny, new strategies and tactics that the gurus had been telling me to pour my time, energy and money into.

I looked at my entire business with completely fresh eyes.

Why was I really doing what I was doing? Why did it matter to me? Where exactly was I trying to go?

I stopped all of the compulsive entrepreneurial “busyness” I’d been caught up in for years, and allowed myself time and space to actually feel into my business.

Then, by answering a few simple but powerful questions, I became crystal clear on what my unique message was, and the kind of business and lifestyle I wanted to create.

And when I did that, it was like entering a destination into my SatNav.

RIGHT THERE BEFORE MY EYES, THE PATH TO MY DREAM BUSINESS BECAME PERFECTLY CLEAR

I immediately saw laid out before my eyes the fastest, most effective path to drive my business exactly where I wanted it to go - including all of the paths I definitely needed to avoid that would only slow me down!

The exact next steps I needed to take were laid out in unbelievable clarity, just like GPS directions to my dream business.

I’d finally discovered my Introvert Pathway to Success.

I finally had a clear roadmap for precisely how to broadcast my message out into the world, magnetise more customers to my business, and inspire those customers to invest more money, more often. Starting right now.

And this pathway – it fits onto just one sheet of paper.

I TRIPLED MY INCOME THE FIRST YEAR I FOLLOWED THIS ROADMAP

Laid out for me on my Introvert Pathway were the 3 most important things I needed to do next to move my business forward. TODAY.

Never in my business had my to-do list been so short!

Following those three steps, I launched my first successful group program and multiplied my income.

All the while working less hours and feeling more inspired -- something I could never have imagined back when I was muddling through sales calls, invoices, and challenging clients with no big vision for where I was going.

Pretty soon, I grew my customer base to the point where I was gaining private clients consistently. My income ticked over and grew steadily.

And perhaps, even more importantly, I had a lot more free time to take care of myself, and to spend in my “happy place,” working on the projects (and with the people) that inspired me most. I felt like I was finally building a business that felt like me. A business that expressed my unique personality and talents.

MY BUSINESS FINALLY FELT LIKE HOME

What would it mean for you to have a business that feels like home? To wake up knowing exactly what to do that day. And every day.

How would it feel to get paying clients you’d want to hang out with in real life?

What would it feel like to have a simple clear message that sums up what you do and why you’re different from everyone else?

A message that makes people say, “Ooo, can I have your card?”

What would it feel like to do work that you can’t believe you’re getting paid for? Work that flows from you and expresses all of you.

You’ll find out when you join us in the Introvert Business Booster!

>>> Details at?https://susannareay.com/introvert-business-booster/

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See you on the inside!

Susanna

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Marilyn Messik

Making Words Work!

2 年

Excellent article Susanna, and inspirational for those people who are at the stage you were.

Lindsay McLoughlin

Inspire, Connect & Help Women Grow Their Businesses Locally | Lead a Thriving Network in Your Community & Earn Additional Income as a Regional Director for The Athena Network

2 年

I've known you both personally and professionally while you have been on this path. There's no doubt that when things fell into place for you & you directed the SatNav, everything became so much clearer. Congratulations for creating a business which feels like home. ??

John A. Ball

I coach teams and leaders for lasting change over short-term improvement | Keynote Coach & Speaker | Present Influence Podcast & newsletter | The Coaching Clinic Podcast

2 年

Honestly, this is important. I thought I held the crown for trying to do too many things all at the same time but Susanna, I bow to you. 12 projects! F**K! You've certainly found your way. It's a lesson most of us need to learn and relearn, especially business owners. It came up several times on the group interview I was in last night that no one cares until they know how much you care. Glad you found your home. ??

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