Feeling the need to refresh your brand image?
Maybe your logo is starting to look dated, or perhaps your business is evolving and your current branding no longer represents what you're all about.
Rebranding doesn't have to be an overwhelming task.
Here's a quick breakdown of what you can do:
- Identify reasons for rebranding, such as reaching a more specific audience, keeping up with internationalization, or correcting a failed rebranding attempt.
- Conduct a thorough audit to understand your brand and identify what's currently working and what needs improvement.
- Establish who you are. This includes reviewing and planning your company name, mission, vision, and more importantly, setting your core values and guiding principles.
- Know your audience. This means defining your audience demographics, interests, and building connections with like-minded people.
- Lock in the logistics and legalities. This involves planning communication with stakeholders, understanding the process of trademarking, and prepping for a soft launch.
- Create visuals that align with your new brand identity. This includes developing a brand mood board, defining your brand voice, choosing brand colors, fonts, designing a logo, and investing in brand photography.
- Launch your new branding, updating your website, marketing channels, and setting up new domains and redirects.
- Eliminate your old branding. This is crucial to ensure consistency across all platforms, which includes replacing all digital and traditional marketing materials.
Rebranding is a complex process, but it's also an exciting journey of self-discovery and business growth.
It's a chance to breathe new life into your business and re-engage with your audience.
Engaging images tell your story and boost customer response.
Show people you’re serious about your business with photography that’s exclusive to you. Brand photography gives your small business unmatched credibility and authenticity!
Website Marketing Consultant - Podcast host of Small Business Sweet Spot
1 年I am going through a rebrand now. And using more of the brand photos I have from you. ??