Making A Spectacle

With only two months left in 2024, the year has already proven itself to be an unforgettable one, packed with great sporting events and concerts that have left a lasting impression not only on the athletes and spectators, but also on the cities themselves.

But are mega sports and music events worth it? It depends on who you ask.

For a country, no other sports policy decision rivals the significance of choosing to host a mega event like the Summer Olympics or the FIFA World Cup. Typically, hosts and bidders highlight the potential social and economic impact to justify their decisions. Nevertheless, hosting such events involves substantial financial commitments.

And it’s not just sporting mega-events. Concerts from artists like Taylor Swift, Beyoncé, and Adele are drawing large crowds, providing an economic boost to the cities or regions where they are hosted.

>> Read our latest article in The Monegasque magazine to discover how we are celebrating excellence in sports and beyond:

https://the-monegasque.com/en/article/making-a-spectacle

?#JuliusBaer #Excellence #Monaco