Making It Simple: Helping MSPs Remove Complexity from Protecting Customer IT Infrastructure

Navigating the rapid evolution into the digital age has brought with it a surge in complexities surrounding IT and security services. Data now spans various platforms, workforces are dispersed across the globe, and the adoption of new tools demands individual configurations, training, and ongoing maintenance. The consequence of this expanding array of non-integrated technologies, each with its own interface and multiple vulnerability points, is twofold: a toll on the bottom line and widened opportunities for cybercriminals to exploit unprotected gaps.

All this complexity poses significant challenges for service providers, however it can be controlled by providing services through a unified platform, and making the platform future-proof by allowing easy integration with third-party services and business management systems.

More about it later, but first, let’s review what makes protecting modern IT environments so challenging.

Advanced cyberattacks

A recently released cyberthreats report revealed that cyberattacks are becoming increasingly complex, and companies are losing data, money, and sometimes even their entire operations to ransomware. Earlier this year, The Guardian reported that ransomware payments nearly doubled in a year, with numerous companies paying between $1 million and $5 million just to regain access to their data. It is a crisis that no-one can ignore.

Generative AI systems like ChatGPT are exacerbating the situation when misused by cybercriminals to create malicious content and devise advanced methods to bypass traditional security measures, infecting IT infrastructures. If you use multiple cybersecurity solutions for different applications, systems, and data locations, how do you manage the complexity of keeping them up to date and capable of withstanding advanced cyberattacks?

Data proliferation?

Data is everywhere, originating from different sources such as SaaS applications, IaaS databases, endpoints, and even smartphones. Everything we do is, or will be eventually converted and represented by data. According to multiple sources quoting IDC, the total amount of data created, captured, replicated, and consumed is growing at a rate of more than 20 percent per year. It is projected to reach approximately 291 zettabytes in 2027. To put this in perspective, 1 zettabyte is roughly equivalent to a billion terabytes or a trillion gigabytes, or about 36,000 years of non-stop high-definition video. Obviously, most businesses don’t have to deal with zettabytes of data, but even protecting smaller environments requires multiple solutions to ensure compatibility, which complicates managements and increases costs. How do you tackle the complexity of protecting growing amounts of data in different environments?

Distributed workloads

The concept of distributed workloads is not new; however, the accelerated adoption of cloud-based services to fulfill core business functions has exposed security gaps and complexity in managing such environments. While cloud-based services and platforms are highly interconnected, most have different specifications. There is also confusion about whose responsibility it is to keep the workloads protected, and a lack of cross-platform management tools. Distributed workload environments provide value, but they leave security gaps exposed to cyberthreats, accidental data deletion, hacking, and often fail to meet compliance requirements. How do you manage the complexity of protecting distributed workloads?

Drive to maximize efficiency

The current economic climate is compelling businesses to optimize operations and achieve more with fewer resources. In many cases, this entails refraining from hiring new personnel and even implementing layoffs. What we observe in the market is that companies are compelled to adjust their strategic development goals from aggressive growth to maximizing business efficiency. "Do more with less" has become the mantra for years to come. Consequently, companies are optimizing operations, consolidating teams, and seriously considering new technologies like generative AI to streamline processes and improve efficiency. When faced with the challenge of managing distributed workloads, remote teams, and data spread across different types of devices with limited resources, how can you optimize your operations without compromising security?

Acronis provides a powerful solution to tackle complexity

The solution lies in consolidating cyber protection services into a unified platform and making it easy to deploy and use. This is exactly what Acronis does. We recognize the massive challenges faced by modern businesses, and we have invested in technology that meets their needs.

With the Acronis Cyber Protect Cloud platform, we provide comprehensive protection for all data, applications, and systems, whether they are physical or virtual. It doesn't matter where the data resides or how your customers prefer to consume it. Our platform offers cybersecurity, backup, disaster recovery, management, automation, and Endpoint Detection and Response (EDR), deployed with a single agent and managed from an easy console with comprehensive reporting.

Our solutions are designed with user-friendliness in mind, including Acronis EDR as a prime example. Traditionally, EDR technology has been complex to manage, but we have successfully simplified the process for everyone without compromising capability. Unlike other EDR tools, which can be over-complicated and lead MSPs into expensive and time-consuming implementation and comprehension processes, Acronis EDR offers a robust solution that is easy to deploy and use. It adheres to industry-established standards like the NIST cybersecurity framework and mapping to the MITRE ATT&CK? framework.

With Acronis EDR, it’s easy to perform attack analysis and understand its impact. It enables service providers to promptly evaluate potential threats, gain insight into an attacker's access points, assess the damage caused, and anticipate the attack's potential spread.

This advanced, yet simple to use functionality, can be activated with a simple toggle of a button and is currently one of the fastest-growing advanced pack features of Acronis Cyber Protect Cloud.

Furthermore, we reduce the complexity of IT management by integrating our services with leading RMM, PSA, and control panels - the tools and services you already know and trust. We firmly believe that, together with our partners, we can effectively safeguard all the scenarios you may encounter with your end customers. Our integrations make it easier to meet your customers' needs.

Our mission is to protect all data, applications, and systems in an easy, accessible, and affordable manner for everyone. I invite you to reduce the complexity of managing your customers' workloads by experiencing the power of Acronis Cyber Protect Cloud. Integrate it into your existing business management software, install a single agent to protect devices (which can be auto-updated to leverage future features), and take control of securing your clients' environments through our user-friendly cloud console, with powerful cyber protection tools at your fingertips.

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