Making sense of digital campaign performance with data analytics

Watching digital marketing activities in a silo or watching each activity in relation to the other, which is better???

Suppose your LinkedIn ad is driving a huge amount of traffic to the website, but the website shows a high bounce rate, or one segment of the audience demonstrates a high CTR, while another shows a relatively lower CTR. What does all this mean???

With data analytics, you can make sense of everything that is happening in your digital campaigns. As per Adverity, 2 out of 3 leading marketers feel that data-based decisions beat gut instinct.?

So, how exactly does data analytics help you in your digital marketing campaigns?

• Making intelligent decisions based on actionable and accurate metrics – Data analytics tools collect accurate data, which helps you track a campaign's performance, understand trends, predict behavior and make smart decisions.– Data analytics tools collect accurate data, which helps you track a campaign's performance, understand trends, predict behavior, and make smart decisions.?
• Getting deeper insights into the audience – Get to know the source from which audiences are coming to your website, the device they are using, their geography, their engagement with the content, the time of the day when they are most active, etc. and use it to build personas and send personalized communication.?
• Meeting the audience’s needs by using the right keywords – The data analytics tools help you find the most relevant keywords that drive conversions and the keywords that your competitors are using.?
• Tracking performance and optimizing campaigns - As data reveals the areas that need improvement, you know where to focus your efforts and tweak the campaigns for better performance.??
• Showcasing concrete ROI – The marketing initiatives can be justified with accurate and clear numbers. Data analytics is an effective tool for justifying ROI.?

Data analytics can fuel your digital marketing campaigns with accurate data and push them towards success. To read this article in more detail, click here.?

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