Making the Mundane Exciting!
“What is drama but life with the dull bits cut out?” – Alfred Hitchcock
How do you attract and retain good employees and keep them engaged in their work?
As with marketing products or services, in a vast sea of white eggs the Golden Egg gets noticed - and talked about.
The following is an idea that will help you attract, retain and engage employees. It will help you be the Golden Egg of employers.
The Idea
In any line of work, there are mundane tasks that must be done even though they are not especially enjoyable.
The following is an idea for how to make those boring tasks MUCH more interesting. And, have your team be more excited about doing them.
Shoot video of folks performing ordinary, everyday tasks.
Keep a library of these videos from multiple team members.
Drop the collection of clips into a video production software; one at a time or as a compilation.
Using the software, speed the video up to 10X Speed or slow down to ? Speed. If you want to enhance the creativity, add sound and other special effects.
Show the completed video(s) at meetings, team building events, etc. You could also have these videos playing on a loop in a break room.
These edited videos will become conversation starters and hence will help to build relationships and team cohesiveness.
Importantly, your employees will be amused by this unexpected and delightful part of the work environment.
Knowing they might be the STAR of one of these amusing videos, people will grumble less – and, maybe, even be more enthusiastic - about doing mundane tasks.
Using These For Marketing
Another productive use for similar videos is as a fun and different way to showcase the fact that your company gets things done.
For example, imagine a video of:
Share these videos on your social media, YouTube channel and your site.
As they are amusing and different than most of what is on social media, these videos will garner attention as well as likes, comments and shares.?
They will be a Golden Egg.
Bonus For Parents
You can use this same idea to inspire your kids to clean their room or do any other mundane chore they don’t really want to do.?
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Need help creating ideas and strategies that will help your company increase sales and margins? Or, help your charity raise more money?
Does your organization need training on Creative Thinking to continually innovate and Out-THINK the Competition in order to thrive in today's economy?
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Did You See This?
The latest issue of FDI Alliance International Magazine dropped recently!
The article I contributed, Bet You Didn't See That Coming!, is on page 56. It provides a method to help YOU create unique and impactful ideas.
Along with mine, there are many fantastic articles that will help you thrive in the modern economy.
Btw, be sure to see the comments from the Publisher. He gives me a shout-out. ??
Read the entire issue by clicking on the cover art below or clicking?here.
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Expert Tip
It has never been more important to build a Personal Brand. This week's guest subject matter Expert, Andy Mai, provides excellent advice on doing that. Andy is the Founder of Studying.com, host of The Flip Side Podcast Host and a Brand Building and Ecommerce Expert.
Building A Personal Brand
Want to know the secret to help you grow your personal brand?
Having a personal brand, especially for entrepreneurs, is vital because it helps set you apart from your competitors.
Also, most people are more interested in following other people rather than companies, so having your own personal brand can increase your company's exposure.
The secret to growing your personal brand is to build your foundation on authenticity.
There is a misconception that you should create a persona and have that as your personal brand. However, creating a persona would only serve as a facade and would come off as inauthentic because it is not a reflection of who you really are.
Your personal brand should not be inauthentic. Instead, your personal brand should showcase who you are as a person to your audience. You should consider the following to make sure that your personal brand is authentic:
●????Your skills and credentials
●????Your core values and beliefs
●????Your passions and interests.
After thinking about your brand assets, you need to then think about the important elements of your personal brand. Some of these personal brand elements are the following:
●????The Vision of Your Brand - What would you like to be known for?
●????The Mission of Your Brand - What is your goal for creating a personal brand?
●????The Brand Message - What is the main message that you would want to inform your audience about your brand?
●????The Brand Personality - What are some of the traits or personalities that you could incorporate into your own brand? Do you want to be recognized as a professional person? Adventurous person? Fun person?
Building and growing your personal brand is a powerful tool. When you have a personal brand, it instantly differentiates you from your competitors because YOU are unique.
Visit Andy's LinkedIn profile at https://www.dhirubhai.net/in/andyqmai/
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Want to be considered as an Expert Tip contributor in a future edition??PM me.
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Puzzle and Trivia
As this Edition of the Freaking Brilliant Ideas Newsletter is being published on Election Day in the United States, the Puzzle and Trivia sheet is election themed.
To view or download a sharable pdf version of the Puzzle and Trivia sheet, click on the image or go?here.
Can't solve the Puzzle? Find the Solution and the Trivia answer by clicking?here?or scanning the QR code on the Puzzle and Trivia sheet image.
These Puzzle and Trivia sheets create a better than 10X spike in traffic to our site every week! Now, you can provide something fun for your customers and increase traffic to your site, too, by licensing or sponsoring them.?PM?me for details.
This week's Puzzle and Trivia sheet is sponsored by my book, 101 Freaking Brilliant Ideas: And Ten Ways YOU Can Create Your Own. You can grab a copy here.
Thank you for reading! Not already subscribed? Join our rapidly growing community of subscribers - and read all previous Editions?here.
See you next week?
About?Bob Sager
The Founder of?SpearPoint Solutions, Bob’s professional background includes over three decades of experience in sales, leadership and training. Combined with creative thinking, he uses that experience to develop business strategies that help organizations increase sales and margins. Additionally, Bob facilitates training on methods of thinking more creatively that organizations can practically apply to all aspects of their business so they can thrive in the modern?economy.?
Follow The SEO Ninja for SEO tips! Small Business SEO Expert. Co-owner of LDR Design Agency.
2 年Convert the negative into an accent or feature! Same logic. Thank you for sharing! :)
CSCP, Certified Supply Chain Professional | I connect People to Businesses ?? | Leadership and Counseling Facilitator | Serves on Non Profit Boards
2 年Chocked full of great information Bob Sager
Business Owner at TKT home made mosla products
2 年Great share thanks Bob Sager
?Helping Entrepreneurs & Business Owners Scale, Protect, & Optimize Their Business & Investments All Under One Roof ? 36 Years of Firsthand Experience as an Entrepreneur & Finance/Risk Mitigation Expert ??
2 年Great read, Bob.
Empowering Veterans, Service Members, & MILSpouses Through Life's Transitions | Co-Founder & CEO, VET S.O.S. Podcast | Advocate for Access to Support Services | Army Veteran | Veteran & MILSpouse Advocate
2 年Awesome Bob Sager! Another great edition. Loved the idea. We've all seen products like this, but capturing the mundane task and making it fun is a great idea.