Making The Most of Your Quaran- Time
Sujay Khandge
Founder & Managing Director at Yashus Digital Marketing Pvt Ltd | Digital Marketing Strategist in the Healthcare Industry | Performance Digital Marketing Expert | Digital Marketing Trainer for Corporates
All of us are currently facing a globally challenging situation due to the lockdown at the national and international levels. The outbreak of the Coronavirus has compelled most of the physical sales and marketing activity to come to a standstill. Most retail businesses except food and health care have been greatly impacted. The economy is moving at a snail’s pace. As a result of this uncertainty in the market, the management of many of these companies has decided to pause their promotional activities.
Making the Most of Your Quaran-Time
On the contrary, according to my experience, this is the right time to invest in digital marketing. This is the time to boost your business, when most people are more active on digital media as a result of the slowdown and work from home policy. What with the newspapers not being delivered at our doorstep and advertisers having stopped advertising in print and outdoors, there are more people today on the digital media than there are on the roads. People will continue using search engines and the search traffic will continue to increase even as we fight the aftermath of the outbreak. This is the right time to take the necessary steps and concentrate on a holistic digital presence, to realign and refocus your marketing efforts in the right direction.
Social media is so omnipresent and important in today's world that over two billion people are using various networks across the globe. As device usage will rise in the coming days, this number is expected to grow. Social media channels when used in a creative and ingenious way, can expect to yield incredibly positive results for the respective businesses.
Invest today in digital marketing to enjoy a ripe fruit in the future. A successful investment in Digital Marketing requires an excellent, thought-through strategy and planning which can be implemented in this calm and quiet environment. Your investment will require some time to reflect on the outcome. It is only then that you will be able to reap the complete benefits of your investment.
So let us make hay while the sun shines and take this opportunity to use your digital assets optimally to promote your business.