Making the Most of a Wine Tasting Networking Event: Strategies for Long-Lasting Connections

Dear INsiders,

With our Annual Fall Wine Tasting Event just around the corner, we want to start a new topic in our INsider newsletter. This series will delve into strategies for effective networking at such events and many other networking tips as well.

Attending a wine tasting networking event is a valuable opportunity, not just for sampling fine wines but for building lasting business connections. With the investment of time and energy, it’s important to approach these events strategically to ensure they benefit both you and your business in the short and long term.

Invite Your Network for Maximum Impact

One of the best ways to elevate your networking experience is to invite key contacts from your network. This serves multiple purposes. First, it makes the event more enjoyable when you have familiar faces around. Second, it expands the networking possibilities by creating a dynamic where you introduce your network to new people, and they do the same for you.

Choosing who to invite is essential—reach out to those whose presence would add value both personally and professionally. These might be colleagues or clients who could benefit from the event themselves, but also those whose participation strengthens your own position. Bringing your network into the event fosters deeper engagement and maximizes the potential for meaningful connections

Get Involved Early

Arriving early can offer more than just a head start on the wine tasting. It’s a chance to get comfortable in the space and scope out the room, but more importantly, it presents an opportunity to connect with the event organizers. By offering support—whether it’s helping with last-minute details or simply being present early—you create a positive rapport with those running the event. Organizers often have key insights into who’s attending, and they can provide useful introductions that might otherwise be missed.

Additionally, reaching out in advance to ask if the organizer needs anything helps establish you as a helpful and engaged participant. It’s these small gestures that can lead to larger networking opportunities, as organizers are often well-connected with the guests.

Immerse Yourself in the Experience

While the primary focus may be networking, don’t forget to enjoy the wine tasting itself. Taking part in the tastings, asking questions about the wines, and sharing thoughts with those around you are all excellent ways to break the ice and create conversations. You don’t need to be a wine expert to connect with others—shared curiosity often opens up the best conversations.

In fact, asking questions about the wines or offering to look up information can lead to further engagement. It’s a subtle yet effective way to form connections that feel genuine rather than transactional.

Focus on Giving, Not Just Receiving

One of the biggest mistakes in networking is focusing solely on what others can do for you. The most meaningful and lasting connections are built when both parties offer value to one another. At an event like a wine tasting, this means thinking less about “what can I get?” and more about “how can I contribute?”

Perhaps you can introduce someone to a key contact, share insights about the industry, or provide helpful advice. Approaching networking with a mindset of service fosters trust and positions you as a valuable connection. It’s this generosity that leads to stronger, more reciprocal relationships over time.

Follow Up and Build on the Event

The event itself is just the beginning. To truly benefit from the connections made, follow-up is crucial. A personalized email or message within 24-48 hours can make all the difference. Reference specific conversations, express your pleasure in meeting, and suggest a next step, whether it’s scheduling a coffee meeting or sending additional information.

Moreover, use social media to continue building on the relationships. Share a post about the event, tag people you connected with, and engage with their content. This keeps you top of mind and reinforces the connections made during the event.

Think Long-Term

Networking is not just about what happens during the event, but how those connections can evolve over time. The relationships you form today might not yield immediate results, but they can lead to significant opportunities down the road. By maintaining contact and offering continued value, you’re setting the foundation for future partnerships, collaborations, and growth.

Summing Up

By incorporating these strategies, you can make the most out of a wine tasting networking event, ensuring it benefits your business now and for years to come. It’s not just about showing up—it’s about being intentional, engaging meaningfully, and building relationships that stand the test of time.

Warm Regards,

Marianne Halvorsen