Making the Most of Tradeshows Even if You're Not Exhibiting

Natural Products Expo West is quickly approaching.? If you’re considering a trip to Anaheim, CA March 12th ?– 16th you’re sure to be in great company.? From emerging brand founders to retail buyers and suppliers, getting the attention of your ideal retailer buyers can happen at Expo West.? Natural Products Expo West is said to be the largest collection of natural, organic, and conscious products.?

For many emerging brands, exhibiting at Expo West, or any industry tradeshow, may be cost prohibitive – it’s just not in the budget.? ?But, if scaling your brand is part of your growth strategy, attending Expo West as an attendee can provide a unique opportunity to learn, network, and gain insights. Whether you're attending Expo West for the first time or just looking for ways to get the most out of your investment, a bit of preplanning is the key to a great show!?

Here are five strategic tips for brands attending the expo:

1. Research and Prioritize -- Know Your Objectives: Define clear goals for attending. Are you seeking industry trends, scouting new products, or connecting with specific brands? Study the Exhibitor List: Review the list of exhibitors in advance. Identify companies that align with your interests and prioritize visiting their booths.
2. Attend Relevant Sessions -- Educational Workshops: Expo West hosts informative sessions on topics like sustainability, product innovation, and marketing trends. Attend workshops that resonate with your brand. Keynote Speakers: Listen to thought leaders and industry experts. Their insights can inspire fresh ideas and strategies that you can take back and incorporate into your plans.
3. Network Actively -- Connect with Peers: Attend networking events, receptions, and after-hours gatherings. Lots of deals happen outside of the tradeshow floor.? Be sure to engage in meaningful conversations with fellow attendees and find mutually beneficial ways to work together. Exchange Contact Info:? You want to leave your meeting with contact information for follow-ups, but don’t forget to bring samples and relevant leave-behinds like sales sheets, media kits, and ways to order.? Digital resources like QR codes make it easy to share information without running the risk of your printed materials being left behind. ?Consider low or no-cost tools like Canva to share digital copies of pitch decks, portfolios, and success metrics.
4. Explore the Floor Strategically -- Navigate the Expo Hall: Plan your route through the exhibit hall. Focus on relevant product categories and emerging trends.? Visit Innovation Showcases: Explore new product launches and innovations. These areas often feature cutting-edge brands.? This is also a great place to connect with retail buyers looking for innovative products.
5. Document Insights and Takeaways -- Note-Taking: Carry a notebook or use a note-taking app. Jot down key learnings, interesting products, and potential collaborations. Capture Visual Content: Take photos or short videos of impressive displays, packaging, or booth designs. Share them with your team and on social media to showcase your experience.

Remember, Expo West is not just about collecting swag; it’s about gaining knowledge, building relationships, and staying ahead in the natural products industry. It's not to late to plan your trip!? Register here for Natural Products Expo West 2024. Enjoy the event, and make every interaction count! ????