Making the Most of Time: Creating Valuable Hours
Omer Faruk Bora
Entrepreneur | Podcaster | Innovating at the Intersection of Creativity and Technology
Let’s talk about time—specifically, how we think about it, use it, and sometimes waste it. We’ve all been there, feeling that nagging guilt about hours slipping away without much to show for it. Maybe you’ve scrolled too long on your phone or gotten caught up in emails that never seem to end. It’s frustrating, isn’t it? But here’s the good news: the answer isn’t about adding more hours to your already-packed day. It’s about making the hours you’re already working truly count.
Picture this: instead of grinding away for endless hours and still feeling behind, what if you could focus your energy on the tasks that actually move the needle? The secret sauce lies in how you kick off your day. Those first two to three hours? They’re golden. If you can dedicate that prime time to high-impact, meaningful work—the kind that directly contributes to your goals or income—you’ll notice a massive shift in not just your productivity, but your overall mindset.
Think about it. When you dive straight into your most important work in the morning, you’re tapping into your freshest mental energy. It’s like starting your car with a full tank of gas instead of running on fumes. This sets the tone for your entire day and makes it so much easier to keep distractions at bay later on. You know that sluggish, post-lunch fog we all dread? When you’ve already knocked out significant tasks earlier, it becomes less of a problem because you’ve handled what really matters.
But let’s be honest—it’s not always easy to figure out what those high-impact tasks are. It requires a bit of reflection. A good rule of thumb? Ask yourself, “If I could only accomplish one thing today, what would make the biggest difference?” This could be reaching out to a potential client, finalizing an important proposal, or even strategizing your next move. Once you’ve identified that key task, everything else takes a backseat. The aim is to eliminate or delegate anything that doesn’t align with your goals. Those tiny, low-value tasks? They’re the silent culprits that eat up your time and energy without giving much in return.
Now, let’s talk about guilt. It’s easy to feel bad about “wasting time” or getting distracted. Maybe you’ve told yourself, “I’ll make up for it later,” only to end the day feeling even more overwhelmed. Here’s the thing: beating yourself up over lost time doesn’t fix anything. In fact, it often leads to more procrastination or burnout. A better approach is to accept that not every moment will be perfectly productive. What matters is what you do next. Instead of dwelling on the hours that slipped by, focus on what you can control—the hours ahead of you.
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By shifting your focus to maximizing your working hours, you’ll also notice improvements beyond just your productivity. It’s a domino effect. When you feel accomplished early in the day, you’re mentally lighter. You’re not carrying around that stress of unfinished work, which means you’ll have more energy and patience for everything else—whether it’s spending time with loved ones, tackling personal projects, or simply unwinding guilt-free.
And let’s not forget the physical benefits. Stress and productivity are deeply connected. When you spend your day spinning your wheels, your body feels it—tight shoulders, headaches, exhaustion. But when you approach your tasks with clarity and purpose, you’re not just working smarter; you’re also taking better care of yourself. It’s a win-win.
Here’s the kicker: this approach isn’t about perfection. You don’t need to have everything figured out from the get-go. It’s about making small, intentional adjustments to how you spend your time. Start by identifying one or two things you can change tomorrow. Maybe it’s setting aside your phone for the first hour of the day, or maybe it’s blocking out a chunk of uninterrupted time to work on a specific project. Whatever it is, commit to it. Over time, these small changes will add up in ways you didn’t expect.
At the end of the day, the goal isn’t to squeeze every drop of productivity out of yourself. It’s about working in a way that feels sustainable and fulfilling. When you focus on the right tasks, you’ll find that you actually have more room to breathe—and yes, even relax. It’s not just about doing more; it’s about doing what matters most.
So, here’s my challenge to you: try it. Tomorrow morning, pick one high-value task and give it your undivided attention for the first couple of hours. Resist the urge to check emails or jump into reactive mode. Instead, channel your energy into something that aligns with your bigger goals. It might feel strange at first, but stick with it. You’ll be surprised at how much of a difference it can make—not just in your work, but in how you feel overall. And hey, if it works for you, let me know. I’d love to hear how it goes. After all, time is one of our most valuable resources. Let’s make the most of it together.