Making the Most of Each Moment

Local businesses are continuously struggling to rank higher with search engines! The Local Pack still eludes them, and let’s not even mention what their websites look like on mobile. Even with search engines giving preference to HTTPS, businesses are not entirely onboard with it.

Search engines are not going to make it easier for businesses to place in the top spots! Their priority, beyond displaying ads for paying businesses, is meeting consumers’ needs.

In 2016, I started talking with you about meeting this consumer need by winning micro-moments. As defined by Google:

Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.

It seems obvious that local businesses that meet the consumer need in their moment will win, but for some reason, businesses continue to struggle with this concept today. Consumers have an “always-on” behavior because a connection to the internet is just at the end of their fingertips.

The Tiniest Moment Can Make a Difference

Making the most of a moment should be at the core of all marketing and advertising plans. Brands and businesses must interact with these consumers when they want to engage. Flashback to the #AdviceLocal archive and review 11 Ways to Win Business with Micro-Moments to start winning more of these moments.

Almost every change search engines like Google make centers around these moments. Google’s “Speed Update” is based on providing consumers with what they want in the moment. People want to be able to find answers to their questions as quickly as possible. If they don’t find it, they will click away immediately to another search result that provides the answers.

Are you providing what your consumers need to win more of these micro-moments?

?Request a demo today and learn how we can help!