Making Marketing More Efficient & Effective in the Age of AI

First, this is written by a human (me) for humans. No AI was used in putting this together (except for the image above!)

Here’s what I fundamentally believe: there is no one in our industry today that knows exactly where AI is headed. Full stop! Sam Altman doesn't know.

With the most recent news out of the West Coast on a $50 AI LLM, and DeepSeek's sending the markets tumbling, what’s become exceptionally clear is that no prognosticator can tell you what is going to happen with AI.

That said, here's what we do know: AI both Gen and Applied AI are only going to get better and better in terms of rationalizing, executing and providing agency. What we also know is that everyone is focused on the bright shiny object of Gen AI today. Investors, companies and industries are too myopically focused.?

But here's the challenge, AI is easily replicable, costs are coming down significantly, agency is coming up significantly, and companies that figure out how to build complex platforms that take advantage of the dropping cost of AI and offer exceptional value to a human's capacity to do their work are going to win.

We are in a Gen AI bubble. There is no doubt about it. The venture firms that are putting their money into the bright shiny Gen AI solutions are not going to see the return on their investments - at least that's my personal belief.? But if they look deeper at the companies that are really doing meaningful work that matters, the ones that are reinventing industry, improving process, driving efficiency and ROI, they will reap rewards like those that we’ve seen from social and the birth of the Internet.

AI has three very clear stages that have been widely written about over the years. They are the ability to Assist, Augment and ultimately Automate. The challenge we're currently facing in the marketing industry is one of impatience. Marketers want to jump to the Automate stage. However, they have not done the work to Assist and Augment.

The stage we are in today is very similar to where we were when social media was born. Prognosticators were not able to predict the true societal impact that social media has had on a global scale.

Every prognosticator thought that social media would become very much an essence of what it has become. At the same time none of those prognosticators were able to predict the detrimental impact that social media would have on society and on a global scale.

We’re at an inflection point with Gen AI and LLMs. We are starting to see AI training AI to create new AI. It's doing the work in vertical silos yet adding to the chaos that marketers have to contend with today. Essentially this is a microcosm of the sentient nature of the technology.

mktg.ai has built the most transformational technology for marketers in history. I am not under-stating this. We have a provisional patent for core elements of our technology, and we are way ahead of the game in creating the Creative Operating System for Marketers. This is mktg.ai. A domain we bought a decade ago. We tried to build it in 2016 with IBM Watson (a big miss on their part) and we have now built it. Clients are meeting with us and signing on weekly, and we are about to break through.

We have built a technology that takes advantage of Gen AI and the rapid growth of LLMs and SLM’s.? At our core, we combine a brand's creative and performance data into a unified interface helping marketers get their arms around all the "stuff." This is the assist and augment stages, setting them up for a bright future with AI.

We enable marketers to see what consumers see and understand what work...works. We then archive and learn from these assets and data to create a constant feedback loop that learns how to improve marketing. The future of AI is the ability to combine all these incredibly dynamic AI elements into a platform that solves problems for businesses and industries. We are there.

Here’s an example: think of the historical marketing library of a major advertiser. A brand that’s 50 years old. And you can now analyze all the creative assets and performance data to develop new models that are smarter, better, more efficient, integrated, and drive meaningfully more ROI...for less. Because there are only two ways to improve marketing, make your teams more efficient, or make your marketing more effective. Imagine if you could do both!

Welcome to mktg.ai.?