Making a Market Is Easier Than Ever for Online Personal Trainers

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Back in 1976, legendary radio host and motivational speaker Earl Nightingale made this observation:

“The money we receive will always be in a direct ratio to the demand for what we do, our ability to do it, and the difficulty in replacing us.”

Demand comes from desire, and desire must be created.

Your prospects won’t desire you just because of who you are. They’ll desire your products or services because you’ve made a market—by establishing a new category that gives them a new path to achieving their goals, and new hope that achieving them is possible.

But demand by itself isn’t enough to guarantee your success.

You need to focus that demand on the category you’ve created, on a product or service your prospects believe they can’t find anywhere else.

It sounds hard, but it’s actually easier than it’s ever been. Through groups or forums or social networks, any of us can gather our people in one place and speak to them as the only trusted expert in this space.

Within that space, you live and die on the quality of your product. You must be good, and you must get better over time.

If you’re a trainer whose clients don’t get the results they want, no amount of marketing, or market-making, will save you. Great marketing with a bad product will get some initial customers, but after that you have to get results. That’s what people pay for, and what drives word of mouth.

It also makes competition irrelevant. You’ve converted your competitors’ potential customers before they even knew those customers existed.

Quote of the Day:

“The beauty of the internet is there's a niche market for everything, and if you can focus on it, you can build a sustainable and viable business.” —Michelle Phan 

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Jonathan Goodman is the founder of the Personal Trainer Development Center, the largest independent community of fit pros in the world. He’s also the founder of the first-ever certification for online fitness trainers, the Online Trainer Academy. Originally from Toronto, Jon travels the world with his wife and young son in the winters.