Making the magic happen: A Webinar on Storytelling

Glorious, exciting, creative storytelling surrounds us, we enrich our stories with inspiration from the world outside of insights and research. It's helping to shift the industry from static reporting to dynamic, immersive stories which create action.

But as we lean into the art of storytelling, how can we ensure this?adds magic to the curation and communication without overcomplicating the craft? How can we truly move ourselves from reporting habits of old and into rich, insight led stories?

Juliet Wood, Storytelling Lead at Truth Consulting, and Mathilde Beljaarts, the Superior Proposition Insights Leader at Philips, offered valuable insights into key challenges of storytelling and tools which can break these down. Discussing the dangers of considering storytelling an afterthought, in a world where people are no longer interested in reading lengthy reports. Sharing back the impact of great storytelling, where the recommended actions almost seem like the natural choice.?

Click here to watch the full webinar