Making headlines: our new era in Istanbul

Prometeon's 'Unlock A New Era' event in Istanbul marked a significant milestone, capturing attention worldwide.

A landmark launch and an unforgettable week

The "Unlock A New Era" event in Istanbul this October marked a pivotal moment for Prometeon. For the first time, the company introduced its own branded Serie 02 tyres in Turkey and Europe—products embodying the quality and performance central to our mission. A visit to the Izmit factory offered an up-close view of the relentless work and precision that go into each tyre developed by our R&D centers demonstrating our ongoing dedication to innovation.

Serie 02: the first fully Prometeon-branded tyre range

The Serie 02 range is crafted with a singular goal: to meet the real-world demands. Developed entirely with Prometeon Technology, Serie 02 marks a new milestone in tyre innovation. Featuring improved rolling resistance, extended mileage, enhanced durability, and sustainability, it sets a new standard in performance, ready to tackle the diverse challenges of multiple applications.

During our recent event, customers and press had the chance to experience our Prometeon-branded tyres firsthand. From Bia Figueiredo’s track performance to Martin Macík’s off-road challenge, our tyres demonstrated their capabilities under real-world conditions, and guests could witness the difference up close.

Celebrating a new era of dedication and innovation

The event in Istanbul was a true milestone for Prometeon, celebrated in unforgettable style. For us, this new era reflects our focus on practical solutions and dedicated service across European and Turkish markets, built on a vision of sustainable value and clear, goal-driven strategies. Here’s to unlocking a new era across Europe and Turkey. Together. "

Making waves in the media

The event generated significant global media coverage, attracting attention from major publications such as ANSA, Il Corriere della Sera, La Repubblica, Il Giornale, La Gazzetta dello Sport, La Stampa, PneusNews, OnRoad Magazine, La Rotta dei Trasporti, along with international coverage in Neue Reifenzeitung, Gummibereifung, Reifenpresse, Le Journal du Pneumatique, Frances Routes, Tyrepress, Commercial Tyre Business, Roadway, Canal Neumatico, AutoPneu, Anadolu Ajans?, Hürriyet, Dünya, Nas?l Bir Ekonomi. The widespread attention reflects the dedication and resilience behind Prometeon’s achievements and the growing acknowledgement of our story.