Making Great Product Briefs
Excerpt from Frank Ocean's "Homer" jewelry brand catalog

Making Great Product Briefs

Good morning Product People! Hope the end of summer is treating you well :)

One of the most crucial parts of any product development project is making a brief-- a written and visual document providing direction related to the vision of the product. Here's my breakdown of how I approach this for standard products:

?? LETS BRIEF ??

A Product Brief Can Be Used To

  • Get designers started on a visual ID if a product needs sketches or renderings
  • Allow a factory or broker to show options and begin pricing
  • Establish buy-in from stakeholders in a requirements document if a collaborative process

Brief Notes

  • Can start out shorthand, depending on expectations of who you’re working with
  • The more detailed the better if you’re going direct to factory overseas
  • I do them in Keynote, Google Slides also a great option
  • Design of the brief doesn’t matter, content does

Inside the Brief

- List out all the products that will be worked on and and their components - packaging, accessories, anything in the box.

  • If using a broker include target costs.
  • If internal, map out final price points (don’t include to factory)
  • Include initial quantity desired

- Go through line colors

- Walk through primary product concept

- Go through any standout functions or included technology that needs to be called out

- Breakdown individual products with key notes, materials, visual examples, links to references

Next Steps After Briefing

  • Walk through with your broker or factory to make sure they understand
  • Make a list of questions together with your factory or broker you can then answer and provide
  • Make a list with your broker or factory of all next steps and who is responsible, with target date for completion
  • Ensure when you are pricing, that you take into account packaging, documentation, shipping and any import fees.

I'm kicking off a project with myself and some friends using the Pietra platform, and documenting it along the way. Here's a video recap of the brief I created to kick us off that I'll send to the Pietra team that shows how this process works when i use it in real life:

VIDEO LINK

I'll be documenting this project more as it goes through the stages.?Pietra?has also been kind enough to give any Product People readers 30% off for the first year with the code OREN30 if you want a great marketplace partner to help your project come to life.

???FACTORIES???

Notebooks, mechanical pencils and more... read the full breakdown:

Tons of factory and product options (these are great for corporate merch as well, saving way more than using promotional schwag companies)

300 piece MOQ notebooks from $.82-2.00 with different finishes on front, PU leather, stamped felt etc

https://www.alibaba.com/product-detail/Notebook-Factory-Custom-Logo-Notepads-Budget_1600352646096.html?

Paper goods Factory: https://teamconcepts.en.alibaba.com/

High end option $1.30, 100 MOQ

https://www.alibaba.com/product-detail/Custom-Silk-Ribbon-Bookmark-Fabric-Linen_1600121290695.html

https://banana.en.alibaba.com/company_profile.html

Mechanical pencil - 3000 unit moq, but also only .30

https://www.alibaba.com/product-detail/2022-new-luxury-0-5-0_1600581391632.html?

Pens & pencils GOAT

https://langterm.en.alibaba.com/

1000 $.38 6 piece colored pencil set

https://www.alibaba.com/product-detail/6-Colors-Kids-Colored-Wood-Pencil_1600517146008.html

Bigger charcoal and art sets - art supplies

https://www.alibaba.com/product-detail/49pcs-charcoal-and-pastel-pencils-sketch_1600375124360.html

I would be bundling supplies with content for art all day if I was building in this niche

https://chinajoan.en.alibaba.com/company_profile.html

Black, jumbo, fun custom erasers

https://custompencil.en.alibaba.com/minisiteentrance.html?

Or these absolutely sick dragon notebooks

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https://www.alibaba.com/product-detail/New-A5-Size-Dragon-Resin-Writing_1600504698762.html?

?? AESTHETICS ??

Excerpts from my project moodboards:

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Need this Tommy Hilfiger shirt in my life!

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Why do cars no longer have these paint jobs? These are sick...

?? BUILDERS BUILD ??

We're back this week, and if you've never jumped into our podcast this is a great place to start. James, Colin and I discuss

  • What we all actually do for a living
  • Goals for the rest of the year
  • Colin's purchase of a home with a falcon mew
  • Ideas we'd build if we had more time (steal these!)

Live on all platforms, listen?HERE.

I appreciate you reading, and stoked to see what you create!

– Oren

Twitter

P.S.

Check out 2 newsletters from my best friends Colin & James

NanoFlips - Learn the art of buying, growing and selling websites:?https://www.nanoflips.com/

Free Smoke - A Cannabis Business newsletter by Colin Landforce:?https://freesmoke.xyz/

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