Making Great Product Briefs
Good morning Product People! Hope the end of summer is treating you well :)
One of the most crucial parts of any product development project is making a brief-- a written and visual document providing direction related to the vision of the product. Here's my breakdown of how I approach this for standard products:
?? LETS BRIEF ??
A Product Brief Can Be Used To
Brief Notes
Inside the Brief
- List out all the products that will be worked on and and their components - packaging, accessories, anything in the box.
- Go through line colors
- Walk through primary product concept
- Go through any standout functions or included technology that needs to be called out
- Breakdown individual products with key notes, materials, visual examples, links to references
Next Steps After Briefing
I'm kicking off a project with myself and some friends using the Pietra platform, and documenting it along the way. Here's a video recap of the brief I created to kick us off that I'll send to the Pietra team that shows how this process works when i use it in real life:
I'll be documenting this project more as it goes through the stages.?Pietra?has also been kind enough to give any Product People readers 30% off for the first year with the code OREN30 if you want a great marketplace partner to help your project come to life.
???FACTORIES???
Notebooks, mechanical pencils and more... read the full breakdown:
Tons of factory and product options (these are great for corporate merch as well, saving way more than using promotional schwag companies)
300 piece MOQ notebooks from $.82-2.00 with different finishes on front, PU leather, stamped felt etc
Paper goods Factory: https://teamconcepts.en.alibaba.com/
High end option $1.30, 100 MOQ
Mechanical pencil - 3000 unit moq, but also only .30
Pens & pencils GOAT
领英推荐
1000 $.38 6 piece colored pencil set
Bigger charcoal and art sets - art supplies
I would be bundling supplies with content for art all day if I was building in this niche
Black, jumbo, fun custom erasers
Or these absolutely sick dragon notebooks
?? AESTHETICS ??
Excerpts from my project moodboards:
Need this Tommy Hilfiger shirt in my life!
Why do cars no longer have these paint jobs? These are sick...
?? BUILDERS BUILD ??
We're back this week, and if you've never jumped into our podcast this is a great place to start. James, Colin and I discuss
Live on all platforms, listen?HERE.
I appreciate you reading, and stoked to see what you create!
– Oren
P.S.
Check out 2 newsletters from my best friends Colin & James
NanoFlips - Learn the art of buying, growing and selling websites:?https://www.nanoflips.com/
Free Smoke - A Cannabis Business newsletter by Colin Landforce:?https://freesmoke.xyz/