Making Google Happy
There's no avoiding it - the only way to put your brand on the screens of your target market is to make Google happy. Everyone is pursuing the goal of ranking highly on Google, and that's why people spend so much time trying to get the most out of their SEO practices. One of the most common approaches people take to this is ticking off keywords in all the content they publish online, but making Google happy is no longer about simply repeating words you think the search engine wants to hear. Skilled content creation and SEO is now more important than ever before.
Readability counts
Google has become smarter and times have truly changed. Those keywords are still important up to a point, but it is now more essential than ever to factor in readability and language skill. This was emphasised in a significant Google development back in December 2017. The world's most popular search engine is kinder to websites that are genuinely engaging to the reader, providing the inspiring content and answers to their questions that they seek.
This is something that all quality SEO specialists have been doing from the start, but many inferior content producers have undermined by producing low-quality, spammy work. Google is getting wise to the tricks, and can spot websites that try to cut corners or provide sub-par generic content that pales in comparison to its superior alternatives.
Boost your brand reputation
Quality content adds real value to your brand's web presence, and this makes the difference both to visitors and to Google. By making the effort to carefully shape your reputation, you will get yourself onto Google's radar. Google wants its users to have positive experiences by putting only the best content in front of them. Successful organisations take the steps to stand out from the crowd, expertly conveying their message to reflect their identity while others struggle to express themselves. Making Google happy means making people happy by providing them with what they need, and this needs to be the primary focus of every organisation's SEO efforts.
There are no shortcuts to achieving what's been laid out in this post. It's about doing the work that needs to be done, and hiring the right people to do the work you cannot do yourself. Search engine optimisation is filled with intricacies, but it all comes down to quality content, so stop trying to cut corners and focus on making Google happy.