Making it go further: How to repurpose your video content.

Hey everyone ??

We've just wrapped up a video strategy for a client, and one theme stood out that I had to share:

Repurposing existing video content - specifically, customer interviews.

If you’ve already got customer interview videos, you’ve got a goldmine of content. Here’s how to make the most of them:

1. Video Case Studies

• Use interviews as voiceovers.
• Add animations or product screens.
• Highlight what you did + the results.

2. Feature Reviews

• Find themes in what customers rave about.
• Pull clips that showcase key features.
• Show those features in action with customer commentary

3. About Us Video

• Let customers tell your story.
• Create a highlight reel with the best moments.
• Add visuals like animations or product shots.

Getting your customers on camera, and talking about your product is often the hardest part of the process - so getting as much use out of those precious minutes is really important.

A busy couple of months in the studio producing a boatload of video content - including this product launch video for recruitment platform Occupop

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Hey - I’m Chris, Dad of two, sarcasm aficionado and BBQ enthusiast.

I also make some pretty great B2B video content with my team. Book a discovery call and find out how?we?can help with:

?? Explainer Videos ?? Product videos ?? Ad content ?? Logo animations ?? Brand Videos ?? Customer stories ?? BBQ cooking advice

Animation and video content is more than a 'nice to have' piece of creative - By simplifying products and concepts, it helps build trust with your audience, shows them the value you bring, and ultimately increases your revenue.

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