Making Every Moment an Experience to Remember
On a basic level, customers aren’t going to shop at or buy from a company if they don’t have a good customer experience. But customer experience can be incredibly complicated, involving everything from the visual appeal of the product to the way a customer service representative walks them through a technical problem and resolves it. Thus, a huge pain point is created for businesses and they need to sort through the nuances and make informed decisions at the executive level and positively impact the end-user.?
Customer experience becomes more important pre-holiday/pre-festival and during holiday/festival season and organizations need to take these opportunities to promote their business, products and services.
For this, organizations need to analyze months in advance, and based on past experience, and design a strategy around their operations.
AI-based analysis about and around customer experience, is important in ensuring that companies can respond to immediate issues within operations and streamline them.
So how is AI changing the landscape of the customer experience? Simple, it is empowering more personalized, self-serve, and scalable experiences.
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In our lifetimes, each of us will generate thousands of gigabytes of data, which seems impressive; however, it is only valuable if analyzed.?
AI and machine learning are being used to comb through big data to provide the customer with an unrivalled level of personalization. This includes product recommendations based on previous purchases to websites changing their appearance in real-time to adapt to a customers browsing habits – even going as granular as adjusting to their reading level.?
When AI-powered personalization is implemented, not only is the customer experience improved but so is the conversion to purchase, driving new and repeat business.
The future isn’t about AI replacing humans; instead, it is about AI empowering humans to do more, and the sooner you realize it, the happier your customers will be.