Making an event out of your launch and generating twice your outlay in sales

When did you last finish a job, look a happy client in the face and immediately ask them for a referral to more work?

If you run the company, have you tasked people with putting automated processes in place to do just that?

My experience shows each client I deal with can think of at least two people they know who would like what we provide - ball parking the figures, what is that worth to you in your line of business?

I digress a little, because we are in the middle of this series on your 90 day digital transformation project, and we are up to the launch of your material.

Most video producers send you a dropbox link after hours of work, someone may look at the files and then after a while whoever manages the website may get it online.

That doesn't inspire anyone involved in the process, from executives through to your clients.

It also doesn't create much value, nor give an opportunity for your clients to be excited..

Which is why we have launch events.

At your launch events you celebrate your team, step into a new possibility as content creators, and get referrals from clients who come out looking amazing.

If your business development team know what's good, they will also be inviting prospective clients and seal deals on the night.

You see there is no better moment in your organization than seeing your co-workers, colleagues, and stakeholders seeing themselves on a big screen, and having done a great job!

All the personal noise in the brain that says "I'm not good enough. I didn't do well enough. I stuttered, I didn't present well," will be obliterated.

Mainly because, the persons peers will be surrounding them and say "Wow. I never knew that about you. That's amazing." 

I’ve seen this repeated time and time again.

To facilitate bringing people together, I recommend sharing food and drink in a professional environment such as Sun Studios, the Astor, the Backlot, Cinema Nova or Palace, and have a private screening of your new material.

Depending on how much you have, you could either pre-roll it as a lead in to a recently released film or have a shorter 1-1.5 hour food and drinks with a screening.

By making this an event to be celebrated and taking the time to inspire people, to introduce content sharing and creation as something your team can be proud of, it transforms what could be ‘another task’ your team are loathe to add to their burden, into something special!

Thank you for reading - if you learnt something, please give this article a like, click share and leave a comment!

Check back each Tuesday and Thursday as we move through this series on how you can transform your organisation into a story telling, profit-generating machine!

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Part 1 - How we bake your cake at Bravo Charlie - Initial Gap Analysis

Part 2 - Culture Design Day #1 - Exploration

Part 3 - Researching, Developing and Delivering Your Digital Systems and Marketing Strategy

Part 4 - Customer and Stakeholder Interviews, Competitor and Market Research

Part 5 - Photography - Do you know a good image?

Part 6 - Initial Filming of Staff, Facilities and Customers

Part 7 - How To Leverage Your proud customers

Part 8 - How long does filming take?

Part 9 - Editing; Where the magic happens

Part 10 - Colour Grading - Shaping Emotion & Controlling Communication

Part 11 - High quality audio - everything you need to know for better sound in life

Part 12 - The need for captions in modern delivery

Part 13 - Music, language of the soul

Part 14 - Implementing your New Sales Machine

Part 15 - Making an event out of your launch and generating twice your outlay in sales

Part 16 - How to turn your team into content creators - Culture Design Day #2

Part 17 - How to Achieve High Quality Regular Content Production that Drives Sales

Part 18 - Your total time commitment to go through a Digital Transformation

Part 19 - Translations and a global focus

Part 20 - Efficient Workflows - The Keys To The Content Castle

Part 21 - Turning Your Knowledge Into Sales Tools