Not making enough? Here is where to focus your energy.
Sami Bedell-Mulhern
Podcast Host | Digital Marketing Strategist | Nonprofit Consultant
A question I've been asked quite a bit lately is, "how can I do more with less."
My answer to this is simple...focus on retention!
When we start to feel the pressure of the economy, state of the donor reports, from within our own organization, we panic and stop focusing on the foundational things we know we should be doing.
Donor retention rates for nonprofits are terribly low! What if you shifted your marketing mindset towards nurturing your existing donors. This could look like:
Increasing your donor retention rate by 10-15% can make a big difference in your bottom line.
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Your Digital Marketing Therapist,
Sami
[podcast] How Content Can Encourage Connection with Kevin Kwan
Grab a framework for how to craft the right content for the right donors as you bring them from awareness to a donation!
When you target your content to the stage that people are in you can see more movement towards a deeper engagement.
Related Podcast Episodes You Might Find Helpful
[blog] How to Share Emotion in your Content
Messaging is a critical element in the success of your marketing. When you connect the right message with the right donor you see conversions. While this is easier when you’re having one-on-one conversations, it can be trickier to do this at scale. Here are a few tips to keep handy when you are creating content that connects on an emotional level with readers.
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Meet My Friend Dani MacGregor
Dani MacGregor has a soft spot for pretty much every cause and charity. She admires all non-profits for their work in ever issue and values their contribution in making the world a better place.
If you're looking for website and copywriting support in SquareSpace this is the gal to go to!!! PLUS she gives one nonprofit a FREE website each year. Check out The Charity Design Co to be entered to win.
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Making the Most of Your About Page
Your about page can build trust, help you hire better people, recruit great board members and more. Let's talk through some ways you can maximize and get the most out of this important page.
June 21st @ 7:00 AM PST/9:00 AM EST
FREE WORKSHOP IN PARTNERSHIP WITH NONPROFIT BOOTCAMP
Escaping the Multiple Destination Trap: How to Maximize the Impact in your Nonprofit with Guest Trainer Anthony C Taylor , CEO at SME Strategy Consulting
You might have heard of a strategic plan, but do you know why you need one? Or what a good plan looks like? Without a clear strategic plan, your team risks being stuck in the multiple destination trap, which will limit your non profits ability to have the impact you want. In this workshop you’ll learn from the CEO of SME Strategy on how to make a strategic plan that help you have the impact you want.
You’ll learn:
May 23rd @ 11:00 AM PT / 1:00 PM CT
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I help you get back 20+ hrs/week so you can ???????? more ??? ???????? ????-?????????? ???? ?????????? ???????? ???????????????????? ?? Currently working from: London ????
1 年Great post Sami. Crafting the right content will most certainly help you build relationships with your audience which is so crucial to having success. ??
Senior Marketing Manager | Sunglasses Creator | Taking an analytical approach to speeding up the time treatments arrive to patients and help solve real world problems.
1 年Agree and we’ll stated!