Making it Easy for Prospects to Buy from You
Susan Young
Developing Confident, Impactful, and Engaging Communicators in A/E/C Who Help Grow Profits. In-person and online training and coaching for firms and individuals. Keynote speaker. The real deal.
Focus on one thing.
This phrase is on my office whiteboard. It's right in front of my face.
We complicate things.
We want people to understand and connect the dots.
We expect prospective clients to grasp our messages.
They can't.
And they won't.
Especially when presentations are self-serving and scripted.
Confusion sends people away.
The responsibility is on you (and me) to be crystal clear communicators.
Clear communication brings contracts, connections, and profits.
Make it easy for people to buy from you.
Go for simplicity.
??Our brains are collectively fried.
Clients have plenty of information about way too much stuff.
Most of it is irrelevant to them.
They don't want more information.
Focus on that.
What does the EASY button look like for your prospects and clients?
Business Development Representative
6 个月Agreed. It is the KISS principle; keep it simple, stupid. Focus on what you will do to solve their problem, not how great you and your firm are.