Making a difference together: AT&T and LeBron

Just ask my friends at Warner Bros. and they’ll tell you: it’s been great working with LeBron James, the athlete with a (growing) side hustle as producer and actor.

Now, AT&T is setting out on a long-term, more-encompassing strategic partnership with LeBron– the community builder, role model and star athlete – to use technology, entertainment and innovation towards social advancement with the LeBron James Family Foundation’s I PROMISE Village.

Both LeBron and AT&T share a belief in the power of community, and a commitment to making a difference. We have seen and we invest in education’s ability to transform lives. For more than a decade, AT&T Aspire’s education and training programs have helped millions of students in all 50 states and around the world build the skills they need for successful careers in technology, media and telecommunications.

An amazing talent in so many ways, we’re proud to have King James star in our advertising for AT&T TV. Your one-stop shop for all things entertainment, AT&T TV is our newest television experience that puts you in control with access to live TV, thousands of titles on demand, 500 hours of Cloud DVR, and other apps like Netflix and Pandora.

Shout out to my AT&T Global Marketing Organization teams for their work on the AT&T TV product name, positioning and introduction to the world… in collaboration with dozens of colleagues across AT&T.    

Andrea Jones Anthony Mitchell Ben Harms Elisa Eaton Haley Haydon Jessica Elizardo John Starkweather Kallan Bubb Katie Jenks Kelsey Sheehan Kim Page Kirk Heinlein Liz Yang Luis Izquierdo Mani Escobar Mark Wright Matt Staab Megan Amic Mike Fitzgerald Nick Bianchi Peter Borowski Russell Jones Sabina Ahmed Sandra Howard Shiz Suzuki Vanessa Peace Zach Janszen