Making commercial road transport clean, fair and efficient
Design by Structure
Building distinctive brands with a strong digital presence to drive accelerated growth and measurable results.
?? Listen to the episode here.??
In this insightful episode, John Galpin sits down with Juho Wallenius , VP for Marketing, EUROWAG , to discuss the company’s transformative brand journey with Design by Structure . The conversation delves into the strategic and creative processes behind Eurowag's brand evolution, highlighting the importance of simplicity, consistency, and purpose-driven messaging.
?? Throughout the episode, Juho shares valuable insights on the importance of aligning business strategy with brand strategy, the role of testing and customer feedback in refining brand messaging, and the impact of consistency in building long-term brand equity. He also offers practical advice for other CMOs considering a rebranding project, stressing the need for clear objectives, internal and external collaboration, and patience throughout the process.
?? Listeners will gain a deeper understanding of how Eurowag’s rebranding efforts have not only modernised its image but also provided a strong foundation for future growth and innovation.
?? This episode serves as a testament to the power of strategic branding in driving business success and resonating with customers on a deeper level.
?? If you're passionate about tech, start-ups, and uncovering the secrets behind successful B2B brands, The B Word is a MUST-LISTEN with new episodes every month. ??
About: The B Word is the podcast that unravels the intricacies of B2B branding. Our monthly episodes feature guests from diverse realms, including technology, venture capital, private equity, and more. Together, we delve into the essence of branding, its mechanics, and its profound significance in the contemporary business landscape.
?? Feel free to share your thoughts and takeaways in the comments. Happy listening! ??
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