Making the Case for Your Next Event

In the fast-evolving landscape of the media industry, staying ahead of the curve is crucial for business sustainability and professional growth. Industry events, like Mather Symposium 2024, provide invaluable opportunities for networking, learning, and gaining fresh perspectives important to creating value for your company.

However, securing approval to attend these events can be a delicate task. In this blog, we'll explore ways to make a compelling case for attending media industry events.

1. Make your case

Highlight specific sessions, workshops, or speakers that are relevant to your role or projects. Provide a clear agenda of what you plan to attend and how it will contribute to your skills and the company's success.?

2. Create a detailed proposal

Craft a well-structured proposal that outlines the event details, including dates, location, agenda, and associated costs. Be transparent about the expenses and provide a breakdown, showcasing a clear understanding of the budget required. Include estimated costs for travel, accommodation, registration fees, and any other relevant expenses.?

3. Emphasize Skill Development

Position the event as an investment in your skill development. Highlight how what you'll learn will help you grow professionally, add value the team, and bring fresh solutions to strategy or projects. Emphasize how the new insights will enable you to bring innovative ideas and solutions to current and future projects.?

4. Highlight Networking Opportunities

Networking is a significant aspect of industry events. Stress the potential connections you can establish and how these relationships could benefit the company. Mention industry influencers, clients, or partners who will be attending, showcasing the event as a strategic opportunity to strengthen the company's network.?

5. Offer a Post-Event Recap

Assure your manager that your attendance won't just be a one-time benefit. Commit to providing a comprehensive post-event recap, assuring your manager that your attendance won't just be a one-time benefit. ?Sharing key takeaways and?actionable insights with your team creates residual value, maximizing the value of the investment.?

Conclusion

Effectively requesting to attend media industry events requires strategic planning and a clear articulation of the benefits for both you and your company. Making a compelling case for attending is key to securing the support you need for your continuous development in the dynamic media industry.?

If you’re considering attending the Mather Symposium 2024 on March 19 – 21, check out the benefits below to help make your case.

• The opportunity to network with 200+ industry peers and Mather experts, creating value well beyond this event.
• Learning about best practices, case studies, and capabilities that are reshaping content creation, audience engagement and subscriber strategies.
• Listen to insights from over 20 industry experts as they share their strategies for navigating through the changes in the media industry.