Making the Case for the ‘Long Tail’ of Big Data

Around the time Chris Anderson introduced the “long tail” to the masses in a 2004 Wired cover story, MIT’s Erik Brynjolfsson and others were studying how products in low demand could produce a larger market share than higher demand items — if the distribution channel was large enough. The “long tail” came to reference these harder to find items that, taken collectively, could create a big market. Now we can apply the term to Big Data. Continue Reading