Making The Case For Adriel

I'll begin with a little of my own personal ministry, because self-indulgent opening text is always fun, right? I had been super active, and I mean super active on LinkedIn for years -- probably from 2011 to 2021 -- when I got thrown in LinkedIn Jail for a variety of still-somewhat-confusing reasons. This was a challenge because I (a) liked the platform more than I was willing to admit, and (b) needed it for a variety of sales and marketing jobs. Thankfully / not thankfully, I got a job at TCU for a while in 2022 -- it ended up being a bit pointless, if I may admit -- and was able to get back on LinkedIn via that job. Somehow, I lost my LI again in probably June 2023. Maybe August. So at that point, I was in LinkedIn Jail on two accounts.

Thankfully, a heroine named Jaslyn at LinkedIn corporate reinstated me, and here I am.

In the process, I was talking to the good people at Adriel about a sales role, and I've been blessed to be over there for about 1.5 to two months at this point. I've booked about 12 meetings and closed maybe two deals. My hit rate isn't the most ideal, but it's evolving.

I just wanted to use this publishing platform quickly to explain the general benefit of Adriel. First, herein lies the main site.

You can think of it in these buckets:

• Data aggregation
• Data visualization
• (smaller bucket) Generative AI for creative

Basically, they have about 655 API connectors, for everything from Meta to 谷歌 to Shopify to various things I had never even heard of. Because of the multitude of connectors, you can pull disparate marketing data (or advertising data, or even fiscal data) into one stream and then visualize it and report on it way faster. I met one client who saves about 40 hours a week across three FTEs on reporting just via Adriel as a tool. Who wouldn't want 40 hours/week back to not be creating decks and reports?

One term I've heard used is "marketing command center," which is close to the reality of what it does -- but honestly, you can use it for other things aside from just marketing analytics.

I'd say the mix of current clients -- about 6,300 -- is some smaller enterprise, a few apex enterprise, a lot of agencies, and some SMBs.

The company is based in Seoul with expanding North American operations in Austin.

I largely work for it from my back house, which is littered with 1986 New York Mets propaganda in honor of my dad's allegiance to that squad.

Oftentimes when doing stuff for Adriel, I think of my time at TSC | Previously The Starr Conspiracy back in the day. I was on the content side there, probably very much underwhelmingly so at the time. I wasn't on the ad-ops reporting side, and I honestly don't talk to anyone anymore who then was, but this is the kind of tool that would have saved them so much time.

I'm grateful to Sophie Soowon Eom and JEREMY ?? ROSS and Jenna Chiaradio and others for the chance to work at Adriel, and I'm grateful that the huddled analytics masses yearning to breathe free have a place to solve their problems.

If you want to talk about Adriel and what it could do for you (read: a lot), DM me on LinkedIn and we can set something up. I'm also opening to discuss Taylor as TIME Person of the Year, the National Football League (NFL) , the true crime sub-genre on YouTube , what it's like to move from NYC to Texas, the general polarization of society, or a host of other things.

I do have a fancy HubSpot meeting link here, but if the times are off, DM also works.

Look forward to getting you out of spreadsheet hell and into this Glory.