Making care operations more efficient and people-focused

We spoke to Toby Venning, CEO of Cross Digital, a company supported by the Healthy Ageing Challenge, about the Elate app.

What is Elate?

Elate is an all-in-one care management platform designed to simplify the complexities of care operations. Built with input from care providers, workers and support recipients, Elate combines intuitive features like rota management, care planning and reporting into a user-friendly ecosystem.

Why was it created?

Elate was created to make care operations more e?cient, enjoyable and people-focused. We saw care teams' challenges with ine?cient systems, admin overload and disconnected processes, and aimed to bring meaningful change. By simplifying complex workflows, supporting care providers and building a sustainable, scalable model, Elate delivers affordable, impactful technology that empowers care teams and support recipients to experience dignity and joy in every interaction.

What does Elate do that’s different to similar market offerings?

Elate combines all care management needs into one intuitive platform, designed with input from care workers to address fundamental challenges. We combine care planning, rota management and reporting into one intuitive system, saving users time and money while delivering exceptional value. Unlike others, Elate offers flexibility without long-term contracts or penalties for opting out. Our comprehensive training hub, Elate Academy, enables care teams to work e?ciently and confidently with in-product tutorials and resources. Our client-centric culture ensures honest, empathetic and transparent support every step of the way.

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How does this impact end users?

Elate is designed to make life easier for everyone in the care ecosystem. For care workers, it simplifies day-to-day tasks, reduces admin burdens and gives them more time to focus on delivering compassionate, person-centred care. Its design means anyone can use it confidently, regardless of tech experience, boosting job satisfaction and e?ciency. Care providers benefit from streamlined operations, cost savings and improved productivity. With seamless onboarding, structured training through Elate Academy and all-in-one tools, they can focus on delivering high-quality care and growing their services without the hassle of admin overload. Support recipients and their families also gain peace of mind and greater involvement in their care. Through consistent innovation, Elate is empowering families to stay connected and engaged, creating a seamless and dignified care experience for everyone.

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What are users saying about Elate?

Our clients consistently highlight Elate’s ease of use, time-saving features and transformative impact on their operations. Beyond the platform, they also praise our supportive and seamless client experience, from the first conversation to the full implementation of Elate. Our core values emulate the example of Jesus Christ, who embodied love, dedication, and a burning desire to create a positive disruption that will change the world for generations to come.?We listen, adapt and ensure Elate meets every need, leaving clients confident and empowered. Hear directly from care providers who have transformed their operations with our platform—check out their stories here.

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What’s next?

Elate has a sustainable ambition to make a real difference in the world, impacting millions of lives through meaningful change. We are consistently innovating to ensure our platform is user-friendly and meets the everyday needs of care and support teams. We are working on exciting updates, like integrating with Primary Services (GP Connect, NHS discharge), improving communication tools, and creating preventative care recommendations for recipients and their families. We plan to build a comprehensive ecosystem supporting the UK’s ageing population and staying a trusted leader at the forefront of care innovation.

Visit our website to learn more.

You can hear more from Toby in the Healthy Ageing podcast series.

This article reflects the personal views of the individual quoted and should not be interpreted as an official statement from UKRI or Innovate UK