Makeup of a great Employee Experience Strategy
Joris Luijke (He/Him)
Co-founder at Pyn | Former People Chief Atlassian and Squarespace
A while back, I asked LinkedIn for ideas on what to write about in my next post. Here's what folks were most interested in:
I ended up writing a long blog post on the topic -- have a read! I've also summarized some key points below:
Better HR ←→ Better EX
A key development over the past years is the increased importance of EX Strategy within the overall HR Strategy.
A Mckinsey report published in 2022 explains that modern HR teams have elevated EX as core the the HR operating system.
More teams are putting EX strategy at the center of their overall HR strategy.
Components of a Great Employee Experience (EX) Strategy
I’ve had the privilege of speaking with many companies who have exceptional EX strategies.
They often draw from broader strategic frameworks while incorporating concepts unique to HR and Employee Experience. A few things they often have in common.
Core of the EX strategy
Creating a strategy without a clear framework can be incredibly challenging. This is why Go-to-Market teams rely heavily on a key strategy framework; the "Customer Journey Map" to guide their approach.
Similarly, at the heart of a successful EX strategy is the "Employee Journey Map".
This framework provides the essential structure for mapping out and optimizing every touchpoint in the employee experience, and is the cornerstone of great EX strategies.
Other components of the EX strategy ?
When you’re creating your EX strategy you’ll want to plan for these components:??
Check out what's involved in each in this post here.