MakerPlace competes against Etsy

This week, we’re coming at you with the e-commerce news you didn’t know you needed…

The e-commerce world changes by the second, and it can be hard to keep track of everything. So, we've rounded up some of the most important updates from the past week to help you stay on top of things:

• Measuring memberships across platforms, from Amazon to Walmart and Target- a new report takes an in-depth look.
• Micheal’s MakerPlace and Etsy’s race to the top?and what this means for the handmade goods industry.
• Kroger’s dramatic shift to digital?and why the CEO wants to continue focusing on in-person locations.
• Everything you need to know about Faire Wholesale and how to use the platform to skyrocket your e-commerce growth.

The Amazon Corner

Battle of the Perks: Measuring Amazon Prime up Against Its Competitors

Although Amazon Prime has been around the longest, it may not be the strongest, especially compared to other membership options such as Walmart+ and Target’s new Target Circle 360. Although it’s hard to say that there's one clear winner- one this is for sure… each membership reigns in a specific domain.?

As Walmart distinguishes itself through discounted gas at its gas stations and Target by offering an extended return policy, each membership offers its own benefits. But what about Amazon Prime’s fast shipping promise? It seems like these other retailers are following closely behind it. And for streaming? Walmart+ is coming for that as well…

?Learn more here…

Top Retail and E-commerce Stories

Soaring Success for Shopify Merchants: $9.3 Billion in Sales in a Single Weekend

Handmade goods are on the rise: In a world of big box retailers, smaller businesses that support local businesses and independent creators are gaining fast attention. With an investment from Michaels, MakerPlace offers independent creators a platform to sell handcrafted goods directly to consumers, shifting the handmade goods landscape.

But what about Etsy? As one of the leading marketplaces for handmade goods, it seems like they may still have a strong hold on the industry. However, when considering the fact that MakerPlace doesn't charge a seller fee, it could be interesting to see how this competition plays out.

?More of this story here…

QUICK TIP

Try this. Create a loyalty program. It both encourages and rewards repeat business through points, discounts, free shipping, special shopping days, member-only perks, and more to keep your customers engaged.??

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