Make Yourself Happier
Scott Hess
Chief Marketing Officer at Publicis Media. (I help people and brands find, hone, and share their stories.)
I have a new pet theory.
It arises out of conversations I’ve had about retirement. And yet I think it applies to people of all ages, in all life stages.
Here it is: Creation is inherently more fulfilling than consumption. In fact, creativity is an essential component of long-term happiness.
Before some of you feel sad and play the “but I’m just not creative card,” let me explain further.
Given my advanced age, 57, I’ve begun to contemplate what a next chapter of my life might look like. I won’t call it “retirement,” because I’ve never subscribed to the idea that, at some point, I’ll just stop working and golf or volunteer, wear cardigans, let my ear hair get truly wild.
I’ll pause while you consider that image…
As I talk to my peers and to some of my friends older than me, I often hear this admonition regarding my next act: “Make sure you know how you’re going to spend your time. Otherwise, you might be miserable.” In fact, many of my friends who have already retired regale me with stories of their own despair, their aimlessness, how much they miss the workplace. Seriously! They miss meetings. Deadlines. Having “a sense of purpose.”
This always amazes me, because I’ve never had an iota of trouble filling my time outside the office. I find myself wondering what they mean. Are we that different?
Over time I’ve interrogated these feelings and the people who have them, and I’ve figured out that, almost to a person, the folks who are miserable in retirement are largely what I refer to as “consumers.” They watch endless shows on Netflix and Prime and Max. They go out to eat at fine restaurants. They read bestsellers for pleasure. They shop at fancy boutiques, acquire new cars, wear the latest clothes. And at some point, they find that they’ve watched all the shows, eaten at all the Michelin-starred and/or trendy restaurants, read all the latest potboilers, worn all the Canada Goose parkas while driving in their G-Wagons.
But this isn’t just a case of affluenza or wealth-weariness. This feeling is also common among my friends who binge-watch sit-coms on linear TV, try all the pizzas on DoorDash, and relentlessly order the latest gear from Uniqlo or Nordstrom Rack. It truly is a function of relentless consumption, of the fact that, in my humble opinion, consuming is a kind of eventual dead end of fulfillment, such that you can become immune to its pleasures.
On the other hand, my friends who make things – the colloquial definition of being creative – are wildly happier and more fulfilled than those who don’t. And please note that my definition of making things is vast and elastic, including: writing poetry or essays or short stories or journal entries; playing guitar or piano or singing or DJing; gardening or doing landscape architecture; cooking or baking; making cocktails from scratch; knitting or sewing or quilting or scrapbooking or crafting; painting or sculpting or sketching or working with ceramics. Essentially, being creative means making something where once there was nothing. It’s any act of self-expression or invention. It's typically physically and/or mentally demanding in some way. It requires you to lean forward, to engage, and to make decisions. It’s the opposite of letting Succession or Monday Night Football wash over you in the dark. It’s the opposite of drawing a bath and getting lost in the latest Grisham.
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And let me be clear here, my point is not that consumption is bad. Reading in the bath and letting the Golden State Warriors game bathe me in its wonder are two of my favorite activities. But what I’m saying is that they, alone, these acts of consumption, are not enough to build a life around. At some point we feel full. At some point our brains and our hearts have simply had enough input, like a bucket whose water has become a pregnant curved surface at the top and threatens to spill over the sides at any moment. At some point we need to bring something into the world, instead of just suckling at its teat.
So what? So this: If you’ve read this far, and you’re thinking, fine and good, but I’m not creative, I don’t know how to make or do anything, I offer this: Find something.
Find something that involves you imposing your will or whimsy on the world as it is, and that results in something tangible and new that would have never come into being without you. The good news is that most of these pursuits are free or profoundly inexpensive. Granted, if you decide to become a harpist or a Christo-style sculptor, you’re gonna have some cost-prohibitive overhead. So start with some smaller things.
Create a succulent garden on a windowsill. Write three pages in your journal every morning. Try your hand at poetry or painting or gardening or rug-hooking. Learn how to make a soufflé or pastries or vegetable soup. Buy a sketchpad. Take long walks and take camera-phone pictures of whatever moves you. Make sculptures out of found items. Create an Instagram account under an alias to share your work. Or hang a shelf in your basement to display your handiwork. Or just keep it to yourself. Create for creation’s sake, and let anything that arises thereafter be icing on your already delicious cake.
And by the way: You absolutely don’t have to give up on your favorite consumption. But you might find that consumption undertaken in the afterglow of creation is infinitely more rewarding than it is standalone.
You may find that moderating consumption with creation is a path to never being bored. To coming to know yourself and to enjoy being with yourself a little bit more. To feeling as if you have no need to agonize over “filling your time” anymore now that you’ve discovered the sheer joy of creation.
?
It's worth a try.
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Driving business performance by connecting Data, Technology, Commerce + Media. Keynote + Panel Speaker. Industry Judge. Awards: Adweek Media Allstar, sherunsit, Brand Innovators, Cannes Lions. Global + US CIO.
1 年I really like this!
Advertising Agency Development Lead at Target. Former Yahoo!, Apple, Facebook
1 年This is fantastic Scott. Thank you. After reading this, I know how you will continue to create in the years after 57. I plan on inventing an ear hair removal formula.
Retired
1 年Interesting Scott, as always. As a recent retiree of 18 months I feel I can perhaps share/add some thoughts. Keeping busy is not just a function of creation, it’s a function of responsibility. And by that I mean doing for others out of a sense of obligation. Most people think they will be happy when they no longer have responsibilit. Those are the most miserable people I know. The happiest people Creation gets boring too eventually when it serves only yourself. The key is to believe what is on your to-do list matters (and you must keep a to-do list if only to stay organized). I find knowing that even 15 to 30 minutes doing something that matters to someone else (which can be family) is plenty to feel the day was worth it, freeing me to all the personal consumption I want (and which people say I deserve after 40 years of 60 hour weeks). So make cider, then bottle it and give it to people that will really enjoy it. Plan the kids retirement funding, for or with them. Teach or sing or paint, but be search to actively share, especially for those that can’t do it for themselves. And do it even a little bit every day. I promise you’ll never be bored, and it will keep consumption what it should be, the reward for living a life for others.
Marketing Strategist | Human Truths/Insights Illuminator | Brand-builder | Center-brained; Qual & Quant | Story-teller | Former: Kraft, DDB, Starcom
1 年Such an important message in today's world! After years of learning so much in Corporate America, it was an incredible experience to apply my learnings to start my own small business... Consuming may be satisfying but creating is fulfilling! ??
Investment Advisor | Fractional and Consulting CLO, CHRO
1 年Agree 100%...based on my personal experience finding ways to be creative