Make Your Start-Up Sexy to Investors

Its 9:00 PM on a Wednesday night and you’re scrolling through your phone on the couch, or in bed, or perhaps even putting your toddler to sleep and wonder how the works of the world is a non-ending cycle just as you come across breakthrough news that scientific start-up A has been acquired by corporate biotech firm B for millions, if not billions, of dollars.

Although this is 1 scenario of 100s, and if scientific entrepreneurs are truly as passionate and resilient as we read about them; then, why do SO many scientific start-ups ....?

[Fill in the blank]

A)???Fail

B)???Disappear

C)???Unwillingly join a merger

D)???Accept acquisition to prevent failure

E)???All the above

To rinse the term, ‘wearing many hats’ is an overused phrase CEO’s and start-up founders are used to, but in an increasingly pressurised environment how does one ensure that all the hats are being worn to the maximum potential?

Having worked directly with CEO’s in MedTech and Life Sciences for 12 years I have learned to read between the lines of recruitment and non-recruitment.

To give you some perspective, this is a *typical* conversation I would have with the CEO of a scientific start-up:

Goran: “What are your recruitment plans?”

CEO: “Nothing yet we don’t know what we need. We’re trying to close funding and our plans for commercialisation is not going to be executed yet”

OR:

???????????CEO: “I think we’re going to be looking at distributors for now. There’s no point hiring someone just yet as we want to see how the product does in the market before we put people at the front line”

Few months back, I would have felt angry that I wasted my time on a call like what you just read above because at the end of the day my job was to secure new vacancies and clients.

I am not one to quote motivational phrases, but

“Every problem has a solution; you just have to be creative enough to find it” by Travis Kalanick, resonates simply yet accurately with the rise of our novel solution to help scientific start-ups succeed.

The demand for an esoteric solution tailored to scientific start-ups entailing branding, marketing, product development, business development, distribution sourcing, and talent acquisition as an all-in-one service is necessary and as plain as the nose on your face, but unavailable and not a single company so far provides this aid to start-ups - properly that is.

So, we have decided to step in. Introducing to you Kapia Partners Enterprise Solutions.

Kapia Enterprise Solutions want to give as many start-ups as possible in our sector the opportunity to thrive and succeed in those critical first few years of conception.

Hence, we provide tailored solutions to scientific start-ups in the following areas:

1. Scientific Branding
2. Product Marketing
3. Scientific Market Research
4. Marketing Development
5. Business Development Plans
6. Locating Distributors (International & Regional)
7. Agent Sourcing
8. Salary Benchmarking
9. Talent Pipelining

Have a deep scan at the following chart.

Having the sleekest and coolest product in the scientific market will not guarantee you an audience with investors because building a strong marketing plan is as complex as laying down the foundations of a sturdy bridge.

If at any point the materials do not cohere it can be counter intuitive, or even disastrous to the structure. And that is just one aspect of the services we take care of for scientific start-ups.

We are here to prevent scientific start-ups from failing, and it is a service we are passionately providing and are committed to. Nevertheless, our instant expansion and Kapia’s growth proves the necessity of our Enterprise Solutions to the scientific society.

Help us help you and do reach out or share this with relevant individuals.

Let’s grow together!