Make Your Social Media Irresistible: Tips for Creating Compelling Content

Oh hey,check this out!

I assume that is how people react to the content I create for my clients for their social media pages and profiles. Because most of them want to build brand awareness and to generate a favorable amount of following.

'oh hey' is a reaction that shows that something has grabbed your attention,

'check this out' implies some sort of sharing with the next person.

Now I believe that is the essence of social media marketing. The first step is to grab the user's attention and hope the content type is interesting enough to get more from them. Different social media platforms require different strategies and they respond positively to different types of content. Knowing this is key to mastering any social media marketing campaign.

Take it this way, the only way to get someone to:

• like?
• Share
• comment
• click that 'learn more, connect with us, read more, get a quote, visit website,

Is to get their attention first. If you can halt that scrolling process for just a second, then your content piece has done exactly what is supposed to do. What happens after that is a matter of you delivering what you promised

Creating content that attracts your audience on social media is the key to improving all the other metrics and this can be done through the following:

1. Create Engaging Content: Quality content is the key to attracting customers. Post content that is engaging, interesting, and relevant to your target audience.

2. Use Visuals: Use visuals such as images, videos, and infographics to draw customers in. Visuals are more likely to be shared and remembered than text.

3. Connect with Influencers: Seek out influencers in your industry and connect with them on social media. This will help you reach a wider audience.

4. Monitor and Respond to Comments: Monitor comments and respond to them in a timely manner. Customers appreciate when their comments and questions are answered quickly and it gives your page a personality.

5. Sponsored Giveaways and promos: Contests and giveaways are a great way to attract customers. Give away prizes that are related to your business and offer incentives for sharing your content.Paid advertising on social media can help you reach more people and increase your visibility. Consider using ads to target a specific audience. This will encourage them to follow and engage with your business.

Most social media marketers are quick to throw in a 'posting on social media is not marketing' however very few have followed up with an explanation on the nitty-gritty details of what social media marketing really is. So I have always made it a point to explain the behind-the-scenes of social media marketing to my clients because it gives them an appreciation of the work I do and also gives them value for their money.

Social media marketing is the creation of or curation of specific content for a specific audience on a carefully selected social media platform with the aim of achieving pre-set marketing goals that may include but are not limited to the following :

1. creating brand awareness?
2. growing page following
3. generating website traffic
4. to identify and generate leads
5. to improve subscriptions
6. to generate sales
7. to cement a brand`s digital footing
8. to venture into new markets

Knowing the marketing goal will help specify the content type, and researching the target market will help identify which platform will provide the results in an efficient. Keeping track of return on investment will help show what's working and what's not working. And the most recurrent marketing rule is 'double down on what works

Because social media is largely built on trendsetting and trend following because quite frankly the social aspect of most of these platforms stems from the need for relevance, most businesses tend to assume being on every social media platform is the best marketing strategy. What they ignore however is to focus on mastering at least two social media platforms where already the rate of engagement is quite stable and higher before scaling to other platforms.

This is where competitor research comes in handy. For small businesses or well-established ones looking to emerge onto social platforms, marketing strategies are better built on what works for the competitor and finding a gap that you can capitalize on as a business. The online platform stretches beyond borders therefore competitors can sometimes be on the other end of the globe.

3 things to focus on when carrying out competitor research?

1. ?What does the market landscape look like?
2. What kind of content pieces are they promoting and frequently sharing?
3. What can I do to improve their market strategy, what can be done differently

Competitor research can help social media managers create content that attracts their specific audience by giving them insight into the type of content that their competitors are producing and how effective it is. By analyzing the content of their competitors, social media managers can better understand what topics, formats, and approaches their audience is responding to, and use this information to refine their own content strategy.

Competitor research can provide valuable insights into their competitors’ social media presence, audience demographics, and other key metrics, allowing social media managers to see how their content stacks up against their competitors and make adjustments accordingly.Effective competitor research will result in your audience pay attention to you,and that`s a win.

Attract,engage ,delight?

Be successful!

Hazvineyi Zinyowa

Digital Marketing Consultant .