Make Your Product Stand Out

In today’s crowded market, having a great product or service isn’t enough. The key to success is making sure your product stands out and solving a problem in a way no one else can. I’ve spent over 50 years as an entrepreneur, investor, and advisor, helping businesses differentiate themselves and dominate their markets.

If you want your business to thrive, start by asking yourself three critical questions:

• What unique problem is your company solving?
• Why would people buy your product over someone else’s?
• What makes your product stand out in a crowded marketplace?

Every successful product or service starts with solving a problem. The bigger or more unique the problem, the better the opportunity. You need to solve it in a way no one else has. When I hear a pitch, the first thing I want to know is: What problem are you solving, and why does it matter? If you can’t answer that, you’re not ready to scale.

Take Celsius, for example. When I got involved, the beverage market was packed with energy drinks. But Celsius solved a unique problem, it delivered energy , something no one else was doing. That clear positioning helped it grow from a startup into a multi billion dollar brand. Is your solution solving a pain point people care about? Are you solving it differently than anyone else in the market? If the answer is yes, you’re onto something.

With so many options, customers are asking, “Why should I buy from you?” If you can’t answer that clearly, you’ll lose them to someone who can. Your job is to highlight what sets you apart. It could be a unique feature or technology, a better price-to-value ratio or even unmatched quality/service/results. For example, when I worked on Tony Little’s fitness products, the market was flooded with exercise equipment. But Tony’s personality, combined with products that delivered real results, made them stand out. People didn’t just buy the product; they bought into the Tony Little brand.

At the end of the day, what makes your product or service different from competitors? Is your unique selling point (USP) something your audience truly values? Clarity here can mean the difference between being ignored and becoming a category leader.

Standing out goes beyond just the product itself, it’s about how you present it to the world. You can have the best product on the planet, but if no one knows about it then it won’t sell. To fix this, make your brand powerful. People don’t just buy products, they buy into a story, vision or promise. Beyond that, testimonials, case studies and hard numbers can prove that your product delivers what it promises. You may also want to consider partnering with the right people, like influencers or trusted advisors which can make all the difference. We recently launched over 100 products into Walmart with Wicked Tuna. They're able to stand out because the brand is tied to all 6 captains from the hit TV show. This gives the products instant credibility and excitement.

Remember, success isn’t just about having a good idea. It’s about presenting it in a way that grabs attention, delivers value, and makes you unforgettable.

Best,

Kevin Harrington

Co-Founder of Big Brand Ventures