Make your Product a MUST Have not a Nice to have...

Every new product begins as a nice to have, but it is up to us to build that into a must-have. Why? No one buys nice to-haves!!!

On today's brutal truth about sales, we talk about how to build curiosity in interest and then urgency.

Here is what you will learn:

• How to avoid the commodity trap.
• How to build up the MUST have.
• How to stay away from the cost and focus on the value.
• What the C-Suite needs to make a change.
• How to make the status quo a NO GO.
• Why competitors are good and how to block them out.

If YOU want to make this your best year ever in sales, this episode is a must-listen too. You can hear it on?iTunes?and?Spotify?or watch it on?YouTube.

You can watch all the videos on YouTube and if you are more interested in tips and tricks then follow:?Sales Questions Brutally Honest Answers - PodCast

or sales leadership:?The Sales Leadership Show / PodCast revenue management collective

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