Make your presentation stick by including emotional details.

If you want to make your presentation truly memorable, give your audience a “Holy Shit” Moment. Plan and rehearse a revelation which will elicit an emotional response. 

People might forget your slides, your product and even you yourself, but they will never forget the way you made them feel. Emotionally charged events stick in your memory like mental Post-It notes. 

The “Holy Shit” Moment can be something exhilarating, like Steve Jobs pulling the MacBook Air from a manila envelope to demonstrate its thinness, or something endearing, like an organic produce farmer explaining how he can hug his children right after work with no toxic pesticides on his clothes.

As long as there is a well-rehearsed yet surprising emotional revelation, it will be the most memorable thing in your entire presentation. 

Another way to enhance your presentation’s emotional content is to use wording which is simple, concrete and emotional. Forget about buzzwords and confusing jargon, use descriptive, “zippy” words and superlatives to convey how excited you are about your presentation.

For example, Steve Jobs said the buttons on the new OS X interface looked so good, “you’ll want to lick them.”

Make your presentation stick by including emotional details. 

From the book " the presentation secrets of steve jobs" by carmine Gallo